EDGE INVESTMENT MANAGEMENT

EDGE

The Challenge

Fund managers control billions of pounds for UK investors but with so much choice on offer how to position Edge Investment Management as the go-to specialist fund manager for the creative sector?

The Strategy

With a highly experienced team behind the organisation, Gong’s approach was to focus on depth of expertise, specifically that of founder and CEO David Glick, and to create a tailor-made media programme whereby Gong wrote and placed a series of op-eds in key publications aimed at retail investors. The programme was painstakingly designed for maximum exposure requiring minimum input from a time constrained CEO.

The Outcome

Opinion pieces appeared in the Daily Mail, Investment Advisor, Money Observer and the Huffington Post. The latter op-ed secured over 73,000 impressions and was re-tweeted by the CBI, a target influencer for Edge, to all its members. Thus reinforcing the positioning of Edge as the obvious and respected choice when it comes to investing in creative industries.