Strategic partnership with ethical leadership expert, John O’Brien will deliver a range of services to help organisations define and activate their purpose 


Multi award-winning B2B PR and marketing agency, Gong Communications has launched a new offering to help businesses define their corporate purpose and to implement commercial and communication strategies that translate clarity of purpose into improved performance and reputation. Delivered in partnership with ethical leadership expert, John O’Brien and his team of purpose-strategists, the offering provides a comprehensive range of services that quickly and easily help organisations to link their business objectives to society, create ethical policies and practices, develop purpose-driven products and services, inspire employees and educate and engage wider stakeholder networks.

Narda Shirley, managing director, Gong Communications said: “In today’s complex and challenging world, thriving businesses are the ones that promise something more meaningful – they have purpose. Having a clear purpose can inspire people, build trust and drive growth. Through the launch of our purpose offering we can help organisations to realise this potential.

She continues: “Launching these services is an evolution of the work that we have been doing with clients for some time. It started with helping companies to communicate the relationship between profitability and the positive contribution that they are making to society. This has increasingly expanded into working at board-level to create the strategies and service offerings that drive these outcomes. By collaborating with John O’Brien and his team of consultants, I’m confident that we have the UK’s most experienced team of purpose-experts. Our breadth of skills and capabilities means that we are more than just advisors, we have the creativity, knowledge and networks to help our clients activate their ambitions.”

John O’Brien is a widely respected purpose-driven leader who has advised and worked with over half of the companies in the FTSE 100 and a range of high-net worth individuals, governments and not-for-profits to create lasting and impactful initiatives. Through his company Destria Partners, John helps CEOs and organisations to shape a clear sense of purpose to inform their position in the marketplace, creating authentic propositions based on a combination of ethics, sustainability and responsible behaviours. With support from Gong Communications, John has written a book on the ‘Power of Purpose’ with business journalist Andrew Cave, that contains insights from the CEOs of some of the UK’s most renowned businesses and is slated for publication by Pearson in June 2017.

“Inspiring and effective communication is integral to empowering businesses to work towards a shared purpose and achieving the positive results of marrying corporate objectives with clear social goals. Partnering with Gong bolsters our cross-sector capabilities to give clients the best possible team to deliver fresh thinking and first-class programme delivery,” commented John O’Brien.