TURNING AROUND STAKEHOLDER SUPPORT FOR A PE FIRM DEAL

AN INTERNATIONAL EDUCATION BUSINESS

Our client, a US headquartered private equity firm, had been working on a deal for 2 years in the higher education sector to acquire a university which was in part owned by a professional services membership body.

In order for the transaction to proceed, the members needed to vote through the resolution. Other stakeholders also needed to be reassured that the new owner would be good news for the future prosperity of the university, its students, staff and professional alumni.

With only weeks until the vote, we created a fully integrated campaign designed to reach each of the different audiences with the same messages to build support where it could positively influence the overall outcome.

We developed content for physical meetings, made videos, worked with the student body to communicate via facebook, ran newspaper ads, wrote and placed editorial opinion pieces in the most read local business newspaper and monitored sentiment throughout.

The vote was in favour and the deal lived on.