A comprehensive design brief aimed at renewing internal engagement in Lloyd’s of London’s Speak Up initiative has been won by Gong Communications, a Wilful Group company.
The Speak Up initiative is an integral part of Lloyd’s overarching mission to ensure that its three business conduct standards: Act with integrity, Be respectful and inclusive, Always speak up, serve as the foundation for all market activities and that every employee is well-informed about these standards and the support available.
The objective of the brand refresh was to be impactful, capturing the attention of individuals within the office, fostering unity across the entire market, and to be visually arresting enough to stand out on social and online platforms.
The result was the creation of the “It’s not just…” campaign, encouraging employees to consider the consequences of what might be considered casual gossip or banter within the office. Gong produced a series of social assets, email signatures, mirror wraps, banners, and more. These elements were consolidated into an interactive Communications Toolkit for teams across the insurance sector.
