In an industry where pricing may be less transparent than others, developing new business remains a challenge for professional services firms. Attracting and retaining the right talent and dealing with internal change are also often cited as other key pressures facing the sector.  Managing these various challenges requires a multi-tiered approach when it comes to communications. Marketing may not be the natural preserve for many professional services firms, but it’s an investment more are making in a highly competitive sector where positive name recognition and reputation are vital to attract and retain clients and employees.

Gong has worked for executive search firms, law firms, IT and management consultancies and a range of niche service providers, large and small.

Our experience includes:

  • Reinvigorating the reputation of the Board practice of an executive search firm through research and publication of a bestselling business book
  • Brand and website creation for a leadership advisory expert
  • Reputation development and international press profile for a legal services disruptor
  • Devising unique event formats for professional services firms that bring senior people and business decision makers into the room

 

CASE STUDY

HEIDRICK