We take pride in helping exceptional clients do extraordinary things for people, profit and planet and are equally committed to being good corporate citizens ourselves, achieving B Corporation certification in 2017. We take responsibility for our community, employees, suppliers and our planet very seriously. We believe business can, and should be, a force for good.

This is reflected in the way we do business and the initiatives we support. In our current financial year, our objectives include working with new purpose-driven clients, dedicating 2 per cent of company profits to CSR and delivering at least 160 hours of pro-bono work.

Our employees choose the charities that they would like to support through our pro bono work. Refugees and displaced people are close to our hearts and as a result, we have launched the Gong Refugee Press Office so that we can support as many excellent charities in this sector as possible.

Our Refugee Press Office acts as a PR and communications resource for refugee charities without professional communications support, amplifying their voices among action-drivers.  We commit to up to ten projects per year, and each project receives two – five hours of consultancy plus ten hours of focused pitching and media interview support. Interested charities can read more in the flyer here and contact us for an initial conversation.

Examples of our previous pro bono work media successes include:


The UN Refugee Agency calculates there are 70.8 million forcibly displaced people worldwide. Against a backdrop of climate change and conflict, these numbers are only ever going to rise. To level the playing field for refugee talent, we need to change hearts and minds to help reframe refugees as being people with a lot to offer, rather than being people who just need handouts.  Refugee Support is a charitable organisation which does just that, and we’re delighted to be supporting them as a pro bono client. On 15th October, we organised an evening of inspiring stories designed to shift attitudes towards refugees as people who want the chance to work and rebuild their lives. Following the event, The Economist featured Refugee Support in its Bartleby blog, Helping refugees into employment, read it here.


Delivering #AidwithDignity


Positive conservation stories in the news are regrettably rare, so when we heard about the Uganda Conservation Foundation’s role in contributing to the recovery of the 1,500 square mile Murchison National Park, it got our attention. @UgandaCF aims to conserve and protect Uganda’s parks and wildlife alongside developing skills and  building partnerships with surrounding communities to support sustainable livelihoods. What’s been achieved already by a small, committed team is truly remarkable. First up, we built and designed a new website for the Foundation. More recently in October 2020, on possibly the wettest day of the year, we walked, ran and splashed up to 10k in solidarity with African park rangers (running considerably greater distances!) as part of the Wildlife Ranger Challenge. Thanks to the huge generosity of friends, family and clients, we raised over £1,700 for Queen Elizabeth and Murchison Falls National Parks which will be doubled thanks to the Scheinberg Relief Fund. You can read more here about the amazing work Uganda’s rangers do and the very serious challenges parks are facing.


Gong has an ongoing partnership with the AEC, a collection of business accelerators that support local entrepreneurs to drive job growth across Africa. As well as providing pro bono communications support from our UK and Kenya offices, six-week secondment opportunities take Gong team members to Africa to help AEC and their entrepreneurs develop communications strategies to help them accelerate their business’ growth.

In our last financial year, we delivered pro-bono work for AEC equivalent to 1% of our revenue.

Most recently, we worked with AEC to communicate their work in Rwandan and Kenyan refugee camps, where they distribute business grants to entrepreneurs. The Economist featured AEC in an article titled, The world’s toughest business school – the challenges of being an entrepreneur in a refugee camp. Read it here.