We take pride in helping exceptional clients do extraordinary things for people, profit and planet and are equally committed to being good corporate citizens ourselves, achieving B Corporation certification in 2017. We take responsibility for our community, employees, suppliers and our planet very seriously. We believe business can, and should be, a force for good.
This is reflected in the way we do business and the initiatives we support. In our current financial year, our objectives include working with new purpose-driven clients, dedicating 2 per cent of company profits to CSR and delivering at least 160 hours of pro-bono work.
Our employees choose the charities that they would like to support through our pro bono work. Refugees and displaced people are close to our hearts and as a result, we have launched the Gong Refugee Press Office so that we can support as many excellent charities in this sector as possible.
Our Refugee Press Office acts as a PR and communications resource for refugee charities without professional communications support, amplifying their voices among action-drivers. We commit to up to ten projects per year, and each project receives two-five hours of consultancy plus ten hours of focused pitching and media interview support. Interested charities can read more in the flyer here and contact us for an initial conversation.
Examples of our previous pro bono work media successes include:
REFUGEE PRESS OFFICE
Twelve months since we launched our CSR press office, we’ve been busy supporting a number of refugee and humanitarian-related charities; here’s some highlights of our recent work below:
We’ve long been supporters of Refugee Support, backing their mission of Aid with Dignity, so we were delighted when they asked us to support them with PR around their annual Dignify Festival. The event brings together established and upcoming music and comedy acts to raise funds to support the resettlement of Afghan refugees with essential food and hygiene items.
The event included entertainment from Ronnie Scott’s regular Sarah Jane Morris and Hip Hop Blingo. Held at The Bedford in Balham, Gong secured coverage in local titles to raise awareness and support ticket sales, including London News Online, South London Press and Balham Newsie.
The event was a huge success, raising £65,000 to support the opening of Refugee Support’s newest centre in Greece.
Gong has also been supporting the Refugee Consortium of Kenya, helping to increase engagement across their social platforms. We’ve also delivered research on digital volunteer networks for Indigo Volunteers, a platform which connects volunteers with humanitarian projects.
Elsewhere, we have been busy supporting Alive & Kicking, an African social enterprise that promotes health education through sport, with the announcement of the winners of its second annual Youth with Refugees Art Contest.
UGANDA CONSERVATION FOUNDATION
Positive conservation stories in the news are regrettably rare, so when we heard about the Uganda Conservation Foundation’s role in contributing to the recovery of the 1,500 square mile Murchison National Park, it got our attention. @UgandaCF aims to conserve and protect Uganda’s parks and wildlife alongside developing skills and building partnerships with surrounding communities to support sustainable livelihoods. What’s been achieved already by a small, committed team is truly remarkable. First up, we built and designed a new website for the Foundation. More recently in October 2020, on possibly the wettest day of the year, we walked, ran and splashed up to 10k in solidarity with African park rangers (running considerably greater distances!) as part of the Wildlife Ranger Challenge. Thanks to the huge generosity of friends, family and clients, we raised over £1,700 for Queen Elizabeth and Murchison Falls National Parks which will be doubled thanks to the Scheinberg Relief Fund. You can read more here about the amazing work Uganda’s rangers do and the very serious challenges parks are facing.
AFRICAN ENTREPRENEUR COLLECTIVE (AEC), RWANDA
Gong has an ongoing partnership with the AEC, a collection of business accelerators that support local entrepreneurs to drive job growth across Africa. As well as providing pro bono communications support from our UK and Kenya offices, six-week secondment opportunities take Gong team members to Africa to help AEC and their entrepreneurs develop communications strategies to help them accelerate their business’ growth.
In our last financial year, we delivered pro-bono work for AEC equivalent to 1% of our revenue.
Most recently, we worked with AEC to communicate their work in Rwandan and Kenyan refugee camps, where they distribute business grants to entrepreneurs. The Economist featured AEC in an article titled, The world’s toughest business school – the challenges of being an entrepreneur in a refugee camp. Read it here.