In an era where businesses are judged on their positive impact as well as their financial performance, reputation management has become a critical lever in the corporate communications machine.
This begins with good governance, putting in place the proper processes to identify and respond to your major risk issues and reputational threats. In the event of a corporate crisis, do you know how you would deal with different stakeholders, employees to investors? At Gong, our reputation management programmes begin by mapping reputation risks, building structures and playbooks, scenario planning and training so that you are prepared for any threats well before they happen.
RISK MAPPING
- Risk register and analysis
- Stakeholder mapping
- Social resilience
RESPONSE STRUCTURES
- Protocol audit
- Incident management protocol
- Digital planning
TRAINING
- Media training
- Presentation training
- Scenario testing
Gong’s senior advisory team includes senior journalists from national and international media outlets. Having a clear understanding of the “media perspective” on a crisis is critical to navigate the likely outcomes of messaging in the midst of a crisis scenario. From product recalls, NGO attacks, short seller attacks, natural resources emergencies, leadership misconduct, IP infringements, joint venture failure, business continuity due to political unrest, litigation, supply chain failure, our executives have stepped in to work with senior teams to manage crises in action.
24/7 RESPONSE
- Senior team on call
- Live message testing
- Executive briefing
- Statement development
INTELLIGENCE
- Monitoring media stories and social channels
- Narrative insights
- Risk intelligence and trigger flagging
REVIEW & ADAPTATION
- Feedback on message seeding and response
- Review and evaluation
- Proposal of new methods and techniques
No two crises are the same and therefore if you anticipate that there may be trouble ahead or suspect that you are ill-prepared for the impact of a business threat, simply talk to our crisis team who will explain how to improve your effectiveness in dealing with a potential communications crisis.
CASE STUDIES
