B2B comms agencies can be at the heart of the global movement using business as a force for good


Gong has become the UK’s newest B Corporation and part of a growing core of MarComs companies committed to ‘doing business better’. Following a rigorous assessment of Gong’s governance structures, employee culture and benefits, and our impact on community, the environment and our clients, the agency has successfully joined the ‘Year 2 cohort’ of B Corps in the UK.

B Corp is to business what Fair Trade is to bananas. The global movement is growing fast – with certified B Corporations around the world currently generating combined revenue of $36 billion. Companies like Patagonia in the US and Divine Chocolate and Ecover in the UK have achieved certification and entered a legally binding commitment to act in the interests of all stakeholders – not just shareholders.

Narda Shirley, managing director, Gong Communications said:

“Our core business is building reputations and relationships for clients who are doing extraordinary things for people, profit and planet. We are well versed in delivering effective PR with positive impact, but the B Corp process has formalised many of the things we took for granted as an agency in how we do business.”

Katie Hill, Executive Director, B Lab UK, said:

“B2B communications efforts are essential to the growth of the B Corp movement, raising the profile of the certification among the international business community as well as helping businesses to communicate their purpose to the wider world. It is great to have an award-winning corporate communications agency like Gong fully behind our mission both as part of the movement as well as supporting our own efforts to engage with more purpose-driven companies.”

Gong works with business to business clients of all shapes and sizes across the globe, with particular expertise in professional and financial services, agri-business, health, technology and energy sectors, as well as regional expertise in emerging markets and sub-Saharan Africa.  The agency’s international briefs include sustainability communications, corporate purpose and positioning, employee engagement and diversity and inclusion initiatives.

Narda concludes: “What’s more, we will harness the knowledge, experience and networks we gain from being part of the B Corp community to deliver even greater value for the exceptional clients and transformative businesses we work with.”