GONG WINS BRITISH COUNCIL CULTURAL HERITAGE BRIEF IN KENYA
Gong Communications Kenya selected from 13 agencies to deliver communications for two-year British Council pilot programme
London, January 8th 2019: Gong Communications, a multi-award winning PR and marketing agency with offices in London and Nairobi, has won the contract to deliver communications support for the British Council’s Cultural Heritage for Inclusive Growth Programme in Kenya. Cultural Heritage for Inclusive Growth is a two-year pilot programme in Columbia, Kenya and Vietnam, which explores the use of cultural heritage for social and economic growth in ways which benefit all levels of society.
The Programme seeks to create an understanding of Cultural Heritage and its contribution to inclusive growth, support inventive Cultural Heritage projects in the country and create new connections between the UK and Kenya’s Cultural Heritage sector. Gong will offer strategic PR support in creating awareness and building an understanding of Cultural Heritage by first exploring how Kenyans value, protect, learn and share culture, and working alongside stakeholders to articulate how Cultural Heritage contributes to tourism, economic growth and job creation with a focus on women and young people. Gong will also be delivering a campaign to drive conversation around Cultural Heritage and how it contributes to inclusive growth, digital asset creation and a digital marketing skills training programme.
Rocca Holly-Nambi, head of Arts, Kenya and East Africa at the British Council commented, “We’re delighted to have Gong on board as one of our partners in delivering our new Cultural Heritage for Inclusive Growth programme in Kenya. This programme directly supports the British Council’s overall mission of increasing trust and mutual understanding between peoples and cultures. We were impressed with the quality of all 13 submissions, but Gong’s proposal really stood out as well considered, creative and practical.”
Nikki Francis-Jones, director at Gong Communications said: ‘‘As a B Corp and a purpose driven agency we are thrilled to be working with the British Council on this brief which focusses on inclusivity, participation and sustainability. The work, kicking off with an insights phase, will be delivered by a combined London/Nairobi team.”