Though our Impact Committee which oversees our Corporate Social Responsibility (CSR) work, Gong Communications, a Wilful Group company provided pro-bono support for climate activist Craig Cohon and his Walk it Back campaign.
After decades of living decadently, the businessman and ex-Coca Cola executive vowed to remove his entire lifetime worth of carbon emissions. As part of this promise, Craig made a tremendous 4,250km walk from Europe to Asia on a fact-finding adventure to create the world’s biggest dialogue on carbon removal and its role in the fight against climate change.
In the lead up to the finish line in Istanbul on 5th June, Gong worked alongside Craig and the Walk it Back team to provide media relations and boost impact, achieving top tier coverage in Sky, Independent, Daily Mail, Yahoo and over 300 international and UK outlets. Gong also provided a social media toolkit for Walk it Back’s partners and additional support with blogs and thought leadership.
Craig said, “Gong Communications was instrumental in delivering media relations and social media support for our team. Gong delivered strategic insights and achieved fantastic media coverage at the climax of our environmental campaign, expanding brand awareness and helping us build a global dialogue on carbon removal.”