How does being a B Corp help your business excel at governance? In this short video, Gong Director Nikki Francis-Jones outlines three key areas that can help you build #BetterBusiness along with the rest of the B Corp community.
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It’s B Corp month and we’re focused on building better business along with the rest of the B Corp community. Governance is a key measure for certification and for demonstrating your business’ impact on society. So here are three reasons why becoming a B Corp helps your business excel at governance.
- Held accountable: Each year, B Corps produce annual reports and these act as a public record of the impact they make on society. This means we are all held accountable not only to set business goals – for example around board diversity – but also for achieving them.
- Clear, communicable mission: Being an impact-driven business means that you have to communicate your brand values and goals. So having a clear communications strategy is critical to ensuring that those goals are achievable and focused. It also means that your staff are engaged and that you are able to be firm about the work that you undertake. For example, we can’t in good conscience work for big carbon emitting organisations that are not committed to a Net Zero future. This is important to everyone at Gong.
- Whole team engagement: Being a B Corp means that we are transparent about all areas of our business, with all of our employees. Regular finance catch ups ensure that the team sees how their work directly impacts on the business – but also increases general financial literacy and encourages a meritocratic environment.