DESIGNING A NEW CORPORATE IDENTITY

Kipeto is the second largest wind power project in Kenya. Under construction for two years, the project is scheduled to supply 100MW of clean, renewable energy as a major contributor to Kenya’s Vision 2030 and Big Four Agenda.

Following a series of messaging workshops that the Gong client team ran with Kipeto’s project team and international stakeholders, our designers rebranded the company to Kipeto Energy Plc (KEP). KEP’s fresh, new corporate identity was designed to reflect its international pedigree and included the following assets:

• Brand book including logos, typeface, colour palettes and patterns
• Brand applications: Letterheads, email signatures, business cards, powerpoint templates and brochures
• Website updates
• Signs for office spaces and external use

The rebrand and design supported the work of Gong’s client team as they delivered media relations support and reputation management advisory services throughout the wind power project’s construction, keeping key audiences updated on developments.