TARGETED MEDIA RELATIONS
Media coverage was an important element of Gong’s deliverables to ensure its client The END Fund was visible to national leaders, finance and health ministers as well as potential donors.
This meant targeting ‘tier one’ international business publications including The Economist and Financial Times (pictured). On a geographic basis, we targeted pan-African media to reach business leaders across the Continent. We also gained coverage in the development and philanthropy specialist media.
To make the best use of time, we targeted events including a sanctioned WEF side event and a SKOLL global meeting as opportunities to meet journalists with pre-agreed key messages.
To learn more about our media relations work, contact us.