Gong Communications, a Wilful Group company, has been selected to work with the United Nations Educational, Scientific and Cultural Organisation (UNESCO) to provide international communications support for its second Global Forum on the Ethics of Artificial Intelligence: Changing the Landscape of AI Governance.
Getting AI governance right is one of the most consequential challenges of our time, calling for mutual learning based on the lessons and good practices emerging from different jurisdictions worldwide. The question is not whether to legislate AI and converging technologies but how to ethically regulate AI and build a responsible AI ecosystem that benefits everyone, which is a conversation requiring true global coordination and knowledge-sharing. The Forum brought together the experiences and expertise of countries at different technological and policy development levels for a focused exchange to learn from each other and to dialogue with the private sector, academia, and broader civil society.
Gong’s team worked with UNESCO to increase awareness of the Forum and drive greater understanding of the importance of AI governance by securing coverage in international outlets. As international development communications specialists, part of the team’s remit for UNESCO focused on securing interviews for Gabriela Ramos, Assistant Director-General for the Social and Human Sciences of UNESCO, about the AI impacts on countries’ populations, as featured in Agencia EFE, BBC, Fast Company, France 24, or La Croix.
