ACCELERATING GROWTH WITH MEDIA RELATIONS
UK healthcare technology company Visionable retained Gong to build the company’s profile in business media, initially in the UK and the US. The company is on an accelerated growth path due to the impact of coronavirus and the need for socially distanced healthcare provision.
To ensure targeted visibility amongst priority audiences we developed a comms strategy and key messages for the company by working with the joint co-founders and directors.
This involved reviewing competitor messaging to guarantee that Visionable’s messaging was fresh and differentiated. We proactively engaged target international business and trade media via press releases, wrote op-eds and conducted background briefing calls.
Gong has successfully increased Visionable’s coverage within business media titles including Forbes and Health Business. In its first six months on retainer, Gong reached over 1.3 billion estimated readers through its proactive media outreach and briefing sessions with targeted journalists, including the Financial Times and TechCrunch.