Vision & Values

What is a good company?

We help corporations to navigate the fast-paced world of communications, understanding shifts in sentiment and the rapid changes in language and meaning, creating opportunity and mitigating risk, by combining the skills of an experienced and highly consultative communications team with a nurturing mindset, we coach and create opportunities for exceptional clients to do extraordinary things.

We find the best stories don’t start with the “what, where and when” of traditional corporate communications. At Gong, we begin with who and why? It is our mission to help corporations to find and to tell the stories of why they matter, to the audiences who matter to them, delivering credibility for today and creating resilience for tomorrow.

Helping articulate and amplify an organisation’s good voice builds valuable reputation capital.

Working with us, the B Corp way

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We work with exceptional clients but are equally committed to being good corporate citizens ourselves. We believe business can and should be a force for good.

In 2017, Gong Communications was one of the earliest UK PR companies to certify as a B Corp, as we put every aspect of our business under a microscope, from our governance structure to our people and commitments to the environment. We run our business by the rigorous standards required for B Corp certification.

Being a B Corp means we think carefully about the briefs we take on. We prioritise working with companies that are committed to measurable, accountable progress on reducing their carbon footprint  and where that commitment is still developing, we aim to be constructive partners in helping move things forward.

In fact, we go out of our way to make sure our client list is one we can be proud of by actively supporting diverse sectors and markets.

We put our money where our mouth is, ensuring our partners and supply chain are chosen for their social and environmental credentials as well as price and performance. From insurance to energy, tech to marketing services, our partners care equally about being a force for good.

Working with Gong Communications is a mark that you are supporting an ethical supply chain and values you can believe in. For example, we work with a sustainable marketing platform that reduces the environmental impact of digital campaigns. Using energy-efficient infrastructure, lightweight emails, and tree-planting to offset emissions, it provides all the tools of a traditional platform plus clear measurement for clients to track both campaign performance and carbon savings.

You can find out more about Gong’s journey to certification here.

Read our latest Wilful Group Impact Report here:

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2024 IMPACT REPORT

We’re proud to share our 2024 Impact Report – a year that felt like we truly hit our stride. Bringing together Wilful, Gong Communications and Cherish PR under one unified B Corp certification.

Supporting the charity sector

As part of our commitment to good causes, we commit over 160 hours of time every year to support pro-bono clients. Our pro bono partners are chosen by our team and we are proud to have dedicated our time to support the following charity projects:

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ACTION FOR CONSERVATION

An organisation that inspires and empowers young people to become the next generation of environmental leaders.

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THE REFUGEE PRESS OFFICE

A resource for refugee charities without professional communications support.

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INDIGO VOLUNTEERS

A platform which supports grass-roots organisations and connects volunteers with humanitarian projects.

Contact us if you are a charity or not for profit organisation interested in our pro bono services.