CORPORATE COMMUNICATIONS FOR AFRICAN PRIVATE EQUITY INVESTMENT MANAGER
African Infrastructure Investment Managers (AIIM), one of Africa’s leading private equity investment managers dedicated to African infrastructure, has been a retained client of Gong’s since 2016.
Our corporate comms brief with AIIM focuses on talking about its extensive infrastructure experience in targeted press, concentrating on positioning AIIM as one of the leading renewable energy investors on the continent.
Activities also included announcing deal news, drafting LinkedIn content and carefully targeted op-ed writing on issues such as: the outlook for renewable energy in Africa, reform priorities in Nigeria’s power sector, the role of the private sector in plugging the infrastructure spending gap, and the importance of renewables in a greener recovery post-Covid.
Coverage has been achieved in international titles such as the Financial Times and Bloomberg, energy trade publications such as Energy Voice, Renewable Energy Magazine and Power magazine, as well as several target investment publications. Potential readership of Gong’s media coverage reaches an average of 55 million people each month.
Our work with AIIM resulted in Gong winning the global corporate communications brief for AIIM’s holding company, Old Mutual Alternative Investments.