REPUTATION BUILDING FOR AN INDUSTRY PIONEER
EMERGING CAPITAL PARTNERS
Some examples of our work with ECP:
ECP invests in Nairobi Java House
When ECP took a stake in Kenya’s leading café and casual dining company, Nairobi Java House (NJH), Gong provided communications support at national and international level.
In Nairobi, we helped the ECP team on the ground to manage how the story played out in the local press by working closely with NJH’s CEO, Kevin Ashley. In anticipation of the news breaking, we advised on the internal messaging for the wider NJH team in Nairobi. In tandem, we worked with the international business and private equity press to tell the story of this exciting deal resulting in ongoing print and broadcast coverage.
Work hasn’t stopped there: Since the deal was announced, we have helped craft award entries resulting in ECP being named Africa Investor’s ‘Private Equity Deal of the Year’ winner at its annual awards.
International press coverage for ECP portfolio company
When Wananchi Group, one of Emerging Capital Partners’ portfolio companies, successfully closed an investment round, Gong promoted the news in the global business press.
Working closely with the Wananchi team we drafted a comprehensive press release and messaging after liaising with a number of stakeholders and investors. To ensure that coverage in the East African media and telecoms market was as objective and informed as possible, we interviewed the company’s CEO and wrote the story in a way that appealed to a global audience. This was pitched to international business journalists with the aim that the messaging would filter through to positively influence the tone of the local African media coverage.
We succeeded in gaining widespread coverage for Wananchi’s story. The BBC featured Wananch whilst further print coverage appeared in the Financial Times, Reuters Africa, Bloomberg, Dow Jones and a number of other top tier international publications. Coupled with the local African coverage that contained favourable messages, we contributed in creating a strong pipeline for further global investment.