Managing a mixed-use real estate development on the scale of Garden City – 200 homes, 25,000 sqm of office space, a hotel, a 3 acre park and the largest retail mall to date in East Africa – means dealing with a complex community of suppliers. So, when it came to PR and marketing support, the Garden City team were looking for a simple and complete solution.
Gong’s ability to field a combined team of PR specialists and design from Gong Creative, based in both London and Nairobi, enabled us to partner with Garden City on all its mar-comms requirements.
We refreshed the Garden City logo and created a striking new slogan and visuals to capture the sheer variety on offer. A new website and social media channels mean Nairobi residents have been able to watch the buildings rise from the ground as well as find out about letting and sales opportunities.
At the end of May 2015, the long-awaited shopping mall finally opened, to great acclaim. On-the-ground, Gong secured front-page trailed Financial Times coverage as well as extensive local media news for the event. The FTreported that Garden City provided the perfect location and was the “right partner” for shopping giant Walmart to finally enter the Kenyan market – previously “a prize beyond its reach.”