BRANDING AND CORPORATE COMMUNICATIONS
Garden City comprises East Africa’s largest retail mall, residential and office space, plans for a hotel and grounds. The Garden City investors and developers wanted a reliable partner for all of their marketing and communications needs to support the property sales teams, position the mall to attract high footfall and manage all aspects of the launch.
The initial part of the brief focused on strengthening the visuals and straplines, through a new website design and setting up social media channels and a digital newsletter to win local buy-in to the project.
We event managed the launch, including a gala opening for 500 people. Billboards were arranged and erected well in advance, adverts placed and marketing materials redeveloped and distributed.
In addition, we ran the Garden City press office (securing 20+ articles in targeted media in just one week) and managed crisis communications (through an unsuccessful terrorist attack). Gong won the Best Brand launch award from The Asian Weekly for its successful management of the opening of Garden City.
Now in 2021, we are still working with Garden City across its portfolio of assets.