The Challenge

Garden City comprises East Africa’s largest retail mall, residential and office space, plans for a hotel and grounds. The Garden City investors and developers wanted a reliable partner for all of their marketing and communications needs to support the property sales teams; position the mall to attract high footfall and manage all aspects of the launch.

The Strategy

The initial part of the brief focused on strengthening the visuals and straplines, through a new website design and setting up social media channels and a digital newsletter to win local buy-in to the project. We event managed the launch, ran the Garden City press office and managed crisis communications (through an unsuccessful terrorist attack).

The Outcome

Gong successfully managed the opening of Garden City in September 2015 organising and managing all aspects of the launch including a gala opening for 500 people. Billboards were sorted, adverts placed and marketing materials redeveloped and distributed. At time of writing in 2019, we are still working with Garden City across its portfolio of assets.