GONG RINGS OUT THE CHANGES WITH REBRAND
New visual identity and vision for Gong marks milestone in company’s growth
London, 6th July 2016: Since Gong was launched 12 years ago, the communications industry has undergone seismic changes. Then, there was no Twitter, no Instagram, no Snapchat. LinkedIn was only a year old with 756,000 users compared to upwards of 350 million now. Digitalisation and globalisation have changed, beyond recognition, the way we communicate. It’s not only this industry as a whole that has evolved; Gong has too.
Gong Creative and Gong Kenya were opened in 2012, a new team is on board, and already this year Gong’s client work has won or been shortlisted for seven awards. Narda Shirley, managing director of Gong Communications said: “It’s been a year of significant growth and success for Gong so we’ve looked inwards and done something we advise our clients to do; refreshed our brand. We’re attracting some talented young minds and we’ve taken the opportunity to reflect more closely on who we are and what we cherish in our work. We value purpose in the work we do for our clients. The time was right to rebrand to mirror this vision.”
Gong’s rebrand from concept to identity to new website has been designed and produced entirely in-house.