Gong selected as PR partner to launch Birimian, an investment company focused on luxury African brands28 May 2021

Africa’s fashion industry is well recognised as a source of inspiration to international designers. However, limited scalability potential and lack of valuable critical mass of African designers are still hindering the growth of the creative sector.

Birimian Ventures aims to scale up African heritage luxury brands through patient capital, supporting designers on the continent and in the diaspora to facilitate their sustainable expansion both regionally and internationally, from seed funding to capital growth.

Gong backed Birimian’s market launch with robust media relations support, securing coverage across 22 countries worldwide, including in Vogue Business, Quartz, BBC Afrique and BBC World Service.