The Challenge

Gong launched disruptive investment portal,, aimed at HNW diaspora wanting to invest in their own communities. Following a successful launch, Gong was retained and tasked with attracting a larger relevant audience to the platform to expand its investment base.

The Strategy

Gong positioned Homestrings as a reliable conduit through which HNW diaspora could access profitable and impactful investment opportunities. This was done through conversation stimulating content marketing, tight and targeted media relations and a social media campaign designed to convene an online community of potential investors.

The Outcome

Stronger brand awareness for via positive exposure in the relevant English and French business press (e.g. FT, BBC Afrique, BBC Radio4 In Business, IHT, WSJ, Reuters, Money Observer and CNBC) was the result of Gong’s PR efforts. Homestrings’ Twitter followers have grown to nearly 3000; Facebook likes to over 400 and it now has an active and engaged LinkedIn community.