When is the right time to hire a PR agency?
PART 1: This is a question that frequently arises as companies grow. We have 25 years’ corporate communications experience to draw on in being able to advise on this. We have worked with hundreds of companies at different points in their development, from seed funded start-ups to listed multinationals looking for a reputational reboot or an image refresh.
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Getting your sustainability story right
Gone are the days when it was enough to report on the financial health of a company once a year. Sustainability reporting is now not just an optional extra; it is increasingly becoming a legal requirement.
In April 2022, the UK became the first G20 country to make reporting aligned to the Task Force on Climate-related Financial Disclosures (TCFD) mandatory.
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The UK – the go-to destination for climate tech
Dismissed as “woke capitalism” by some, the trend of making investment choices based on the positive impact they will have on society is here to stay. In the UK, much of this shift has focused on climate tech, so much so that the country is fast emerging as a global investment hub for climate tech start-ups.
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Unlocking the wildlife economy
Africa is taking the lead when it comes to realising the potential the wildlife economy has to offer. Home to abundant wildlife and diverse habitats, it is perhaps not surprising that the journey to unlocking and diversifying the wildlife economy begins on this continent.
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B Corp Month 2022 Part 3: A celebration of 10 international companies #BehindTheB
In the finale of our 3-part series zooming in to focus on 10 inspiring international B Corps, we’re heading out east to spotlight 3 more certified organisations. Gong’s B Corp Committee member and Senior Account Executive, Ryan Witton, acts as your guide to the final fab three.
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B Corp Month 2022 Part 2: A celebration of 10 international companies #BehindTheB
Welcome back for part 2 of this 3-part blog celebrating the achievements and commitments of international B Corp organisations. With 4,700 of them already certifying as part of a movement that believes business can be a force for good, we’ve picked 10 companies dotted around the world to shine a light on their activity, creating change for people, community and planet.
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B Corp Month 2022 Part 1: A celebration of 10 international companies #BehindTheB
With this year’s B Corp Month of March set to be the biggest on record, Gong’s B Corp Committee set off to learn more about the B Corp movement globally and how creating change from within our organisations can benefit people, communities and the planet.
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The retrofit revolution
The UK’s commitment to reach net zero by 2050 means we will all have to change some aspects of our lives for good. Whether it is giving up petrol and diesel cars, switching to renewable energy or making changes to our homes and offices, everyone will need to do their bit.
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AFRICA NET ZERO: SIGGI HUEGEMANN AND DR INNOCENT UWUIJAREN ON AFRICAN HYDROGEN
In the latest episode of our Africa Net Zero series, we were delighted to sit down with two guests: Siggi Huegemann and Dr Innocent Uwuijaren from the African Hydrogen Partnership. We learned more about the African hydrogen journey so far and discussed what the future might hold as the continent becomes one of the world’s major producers.
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Top four challenges when running a virtual event – and how to solve them
Whether it’s a product launch, media briefing or industry-wide festival, devising and executing a memorable event is often a key element of an effective communications campaign. Here are our top tips for creating a great virtual event
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Why become a B Corp this B Corp Month?
If you’re considering becoming a B Corp this B Corp month, you will already know the importance of putting purpose at the heart of your organisation. Here’s why we became certified as a B Corp back in June 2017 and continue to be proud members of the B Corp community today.
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Positive impact stories: B Corp month
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Female Leadership – insights on International Women’s Day
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LOOKING FOR CARBON CAPTURE INSPIRATION? WE HAVE YOU COVERED.
You’ll know from our previous blogs that carbon dioxide removal (CDR) is scientifically argued to be the best route to mitigating climate change via a less CO2 intensive world. As a B Corp dedicated to being carbon Net Zero, at Gong we are always on the lookout for inspiring companies.
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WATCH THE (GREEN) BIRDIE
There is something about the sustainability pioneer John Elkington’s new book, Green Swans; The Coming Boom in Regenerative Capitalismthat brings joy as one scans the contents pages. The title unapologetically riffs off the idea of Black Swans – the extreme, the unknown, and very improbable events – described in a book of that name published just before the global financial crisis of 2008.
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B INSPIRED EVENT REPORT – PART ONE
The Bridge theatre on London’s Southbank played host to a 600-strong audience for B Lab UK’s first B Inspired event on Thursday 10th October. Global circumnavigator, Fergal o’Nuillian, a geography teacher and explorer, opened the event with the poignant image of the earth rising in space. He told a story about one of his students who against the odds, passed his geography GCSE. He set the tone for the event by reflecting that like the advice to his teacher from this young man, we must all learn to practise hope on a daily basis.
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Event report: Diversity & Inclusion for asset managers
D&I for fund managers was our 6th event focused on the link between reputation and culture. This time we focused on the asset management community and private equity in particular with a panel representing the views of investors and advisors who believe that the time has come for firms to focus on their own D&I, not only that of their portfolio companies.
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The purpose backlash and why it’s important
Check out social media, flick on the radio or read a business publication and you will find new evidence every day that the global apocalypse is coming, whether it’s the disappearance of insects, or the melting of the glaciers. It’s basically all terrifying.
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FROM LONDON TO NAIROBI: EXPLORING THE BOUNDARIES OF COMPANY CULTURE
Google’s global employees (called ‘Googlers’) are encouraged to share what makes them ‘Googley’. They actively reflect on how they identify with Google’s culture as owners, not receivers. This insight was shared by Dorothy Ooko, Google’s PR lead for Africa; guest speaker at Gong Kenya’s recent Cultural Capital event held in Nairobi.
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BUSINESS TO BUSINESS SUPPLY CHAINS – WHO CARES?
Cute children and baby animals. These are two of the most emotive subjects available to campaigners for sustainable supply chain practices. Whether it’s children being forced to pick cotton in Uzbekistan or orang-utans with dwindling natural habitat because of deforestation, heart wrenching stories are powerful advocates for change.
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#BTHECHANGE: GONG’S JOURNEY TO B CORP CERTIFICATION
Up until 2016, I’d never given much thought to toilet paper. That was until I was assigned the task of taking my company through the B Corp certification process. Now I am a stickler for upholding the small changes, like eco-friendly toilet paper, that helped us achieve the highest standard of overall social and environmental performance, transparency and accountability required to become a certified B Corporation.
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CAN PRIVATE EQUITY EMBRACE PURPOSE POWERED BUSINESS?
The subject of purpose powered business and the issues that inspire CEOs and entrepreneurs alike have been keeping us occupied for a while here at Gong as we’ve worked on the Purpose Powered Business book for John O’Brien and Andy Cave and joined the B Corps community.
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UK plc: Fit for Purpose?
This is the first recommendation to promote purposeful companies put forward today by The Purposeful Company Task Force, a consortium of FTSE companies, investment houses, business schools, business consultancy firms and policy makers at The Big Innovation Centre.
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Beyond diversity: The business case for developing an internal culture of inclusion
Diversity and inclusion (D&I) are on the agenda for most organisations in terms of recruiting a broad talent base. But it is increasingly recognised that the diverse and inclusive perspective you get from that workforce can enrich the internal DNA of a company.
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Can we really ever have true innovation and entrepreneurship within Financial Services?
2015 has seen lots of noise around the emergence of new challenger banks in the UK with much being said about the potential for emerging firms to take on the big players and provide a credible alternative for consumers
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The Knot’s intro to the Circular Economy
The enigmatic employee-owned business of engineers, designers and consultants that make up Arup played host to another brain tingling Knot event last night which brought together the Ellen MacArthur Foundation, Product Health and Arup’s Global Resources and Waste team to present ideas on The Circular Economy. I’m not quite sure who coined the phrase, … Continue reading The Knot’s intro to the Circular Economy →
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Which came first, the brand or the values?
Narda Shirley One of the defining characteristics of challenger brand start-ups in the food industry is that they are unencumbered by legacy. They can source from where they like and the entrepreneurs behind the brands can lay down any number of guiding principles that give their brand a feel good factor that helps it … Continue reading Which came first, the brand or the values? →
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What’s driving Kenya’s entrepreneurs?
Beverly Amira This last week has been consumed in a flurry of activity for Maarifa in Nairobi – a company set up by a serial entrepreneur who believes in the power of education to lift and propel a nation. Maarifa’s CEO Scott Royster is a man on a mission. He is already successful, having … Continue reading What’s driving Kenya’s entrepreneurs? →
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Entrepreneurs: How (not) to get attention with Twitter
Sarah Caddy Oops. Sir Richard has made another splash in the gossip columns this week with his ever-so-slightly cringe-worthy simile choices: The tweet split opinion in the office; some were mortified, others impressed that he clearly writes his own tweets (surely this would never get past a corporate comms professional?!). One thing we all … Continue reading Entrepreneurs: How (not) to get attention with Twitter →
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Falling for entrepreneurs
Narda Shirley I heard the story that Jo Malone used to be a beauty therapist working for private clients in London before her fragrance empire took off. Listening to Desert Island Discs, I was intrigued to discover that she had learned about cosmetics as a child going to work with her mother and later … Continue reading Falling for entrepreneurs →
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Nutrition and agriculture: bridging the divide
On Monday, I attended the launch of the Global Hunger Index by Concern Worldwide. There was much to be hopeful about, particularly in India and sub-Saharan Africa where hunger and malnourishment has decreased significantly over the past 5 years. However, it quickly became apparent through the speakers’ comments and the audience’s questions that there is still much … Continue reading Nutrition and agriculture: bridging the divide →
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A Day in the Life of a Gong Intern
It’s true what they say – no two days are the same in PR, which is what makes it such a stimulating career path. However, prospective interns may be curious as to what a typical day looks like at Gong. As a small, boutique agency, you really can do some meaningful work in your two weeks.
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The activist CEO: a new breed of corporate leader
As global agribusiness and Gong client Olam International enters its 25th anniversary this month, one might expect much congratulatory back patting from Sunny Verghese, the group CEO and founder. Rather than resting on any laurels, however, Sunny has seized the opportunity to reflect on how much more there is still to be done and the place in the global ecosystem that Olam could – and should – now take.
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Customer Experience: A lift for retailers who walk in their customers’ shoes.
I heard a great story today about Howard Smith, the Operations Director of Crossrail. In order to truly understand how it is for tube and rail travellers in London he travelled from Euston Square to Kensal Rise pushing a baby buggy to experience for himself what it was like to be one of his customers.
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Placing a premium on local insurance knowledge
In the UK, the personal injury insurance industry continues to be beleaguered with the reputation for bogus claims driving up premium costs (reports state that 78 percent of all UK personal injury claims are for whiplash injury, compared to just three percent in France, for example), slow pay-out rates, and poor forecasting.
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Global Asset Management: Game for change?
Are you bullish about the future of the asset management industry? Recent reports that global profitability levels have recovered post-crisis, and that worldwide assets under management (AuM) levels are on track to exceed $100 trillion by 2020 (from $63.9 trillion today) certainly paint a rosy picture.
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2014 Oxford Africa Conference 23-24 May 2014
The Spring bank holiday weekend meant a trip to Oxford to staff the 2014 Oxford Africa Conference. The 2-day event titled African Transformations was organised by Oxford’s two leading student-run Africa organisations: the Oxford Africa Society and the Oxford Business Network for Africa.
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Is infrastructure development the biggest catalyst for economic growth in Africa?
It is generally accepted that global economic growth will increasingly come from emerging markets. Following more than 20 years of hard-won political and economic reform, sub-Saharan Africa is set to play a very important part.
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Lagos: Notes from the “surprising, not simply rising” continent
News broke that Nigeria has overtaken South Africa to become Africa’s largest economy as the 500+ delegates at the African Private Equity and Venture Capital Association’s 11th annual conference in Lagos returned home (in my case, to a Saharan sand-strewn London).
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The UN climate change report – a catalyst for technological improvements?
According to a recent UN report, climate change poses a greater threat to food and security than previously thought. The IPCC warns that global warming is leading to more volatile weather patterns that have already begun reducing crop yields worldwide. As temperatures rise, rainfall patterns change, and pests and diseases spread.
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Madagascar elections: what happened next? An update from Emilie Filou.
A month and a half has passed since Madagascar’s new president, Hery Rajaonarimampianina, was sworn in and the results of the parliamentary elections were validated by the electoral court. Yet Madagascar seems no closer to having a new prime minister and a government.
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Rising Inequality – Impact on Africa?
“Average wages have barely budged. Inequality has deepened; upward mobility has stalled. The cold, hard fact is that even in the midst of recovery, too many Americans are working more than ever just to get by — let alone get ahead. And too many still aren’t working at all.”
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What makes African business leaders successful?
On Wednesday, 29th of January, we had the pleasure of welcoming frontier markets development expert, Jonathan Berman, to an event at the Institute of Directors to discuss his book – Success in Africa – with a diverse group of investors, commentators, multi-national companies and start-ups, some of whom have a long track record of operating on the Continent and some who are just dipping a toe.
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A new era in retail banking?
Isabelle Alenus-Crosby More than half a decade after the financial crisis began in the summer of 2007, regulatory reforms, intended to make financial institutions more transparent, are still in the stages of being implemented. As a result, banks are being pulled in many directions at once; the regulators want banks to be prudent, customers … Continue reading A new era in retail banking? →
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SMEs in Ghana: Take it to the bank
The World Bank Group recently published a 2014 Doing Business Report titled Understanding Regulations for Small and Medium-Size Enterprises in which Ghana topped the ECOWAS region. Overall the report compares the rate of reform among 189 countries as an indicator of how easy it is to start a business from a regulatory perspective.
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Powering Nigeria
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Women rule in Rwanda
Last week, the ruling party in Rwanda won a resounding victory in their parliamentary elections. This surprised no one. What surprised everyone was that during the last election Rwandan women won a 56% representation in the Lower House and that this number has now leapt to a staggering 64%.
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Running the Numbers: Chinese Social Media and Dangote Industries
Last week, we at Gong were treated to a lunchtime talk by Jonathan Smith of Hot Pot Digital. Jonathan runs a bespoke service, representing a number of the UK’s brands on Chinese social media sites like Sina’s Weibo (China’s Twitter-equivalent in both micro-blog format and number of users).
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The Art of Cultural Awareness and Sensitivity
Sally Maier This month marks my two-year anniversary at Gong Communications and my four-year anniversary of living and working in London. Having worked in the public relations industry in Hong Kong, Singapore and now London, people often ask me questions like “How do you find working in London as opposed to Asia?” or “I … Continue reading The Art of Cultural Awareness and Sensitivity →
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The Africa Trade and Economic Cooperation Forum 2013
Optimising Africa’s transportation infrastructure in order to increase international trade was top of the agenda at the 12th United States-Sub-Saharan Africa Trade and Economic Cooperation Forum (AGOA 2013) held last week at the African Union Headquarters in Addis Ababa, Ethiopia.
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Reinforcing North-South Trade
At a time when South-South trade is becoming a force to be reckoned with, the North is jumping into action. Is it too late? In this global and growing world, there might just be room for everyone, and I expect that both the US and the EU will regain some footing in Africa in the years to come.
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Leading from the Frontier: The 5th Oxford Africa Business Conference
This weekend saw our dedicated Oxford Business Network Gong team (Tom Griffiths, Sarah Nicholas and myself) at the Said Business School, networking amongst 389 delegates incorporating presidents, academics, business leaders, media – and the odd egg-bearing political protestor.
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Oil? Human Resources? Or land?
Almost one year ago, I entitled one of my blogs “Food for Thought”.
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Homestrings wins at Africa Diaspora Awards 2013
Pride of heritage was the flavour of the evening at the Africa Diaspora awards, held in London’s West End on 2 May 2013.
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President Mahama’s message at The Times CEO Summit Africa was very clear: Invest in people and infrastructure
Africa’s future as the world’s economic engine rests on investing in its one billion people, President Mahama of Ghana said in a speech at The Times CEO Summit Africa today. “Investments should focus on people, providing them with jobs”.
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Countdown to Kenyan elections
It’s Saturday. Having listened all week to local radio stations talk about peace (in 2007 the press were taking sides, so having the media on board is very important this time round), and with all the peace rallies that have been held, (there’s another one happening today I think), and peace concerts, and deliberately-public shows of the two main candidates, Uhuru Kenyatta and Raila Odinga, shaking hands, and President Kibaki appealing for ‘the losers to accept defeat and winner to embrace rivals’, the general feeling here in Nairobi is that everyone is doing all they can for Monday to be a peaceful day.
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The Africa Summit: Examining the world’s new economic engine
On Wednesday 5 February 2013, Economist Events successfully convened an audience of 180 delegates, comprising leading figures from business, banking, government, media and consultancies, for their inaugural Africa Summit, at the Royal Garden Hotel in London.
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