Invest in Africa taps Gong23 July 2013


22 July 2013, London and Accra:

Gong Communications announces that it has beaten off stiff competition in a 3 way pitch to win the corporate communications brief for Invest in Africa.

The contract is effective immediately with initial activity mainly focused in Ghana’s business capital, Accra.

Commenting on the win, Gong’s MD, Narda Shirley said, “This is a great opportunity to work alongside Invest in Africa to identify and showcase a pool of local African businesses capable of operating to international best practice standards to encourage more international companies to source locally, contributing more fully to African national economies as they do so.”

Will Pollen, Invest in Africa’s Programme Director added, ‘We have reached a key milestone in our development and need an agency that can roll its sleeves up and deliver both locally and internationally, working seamlessly with us in the UK, Ghana and beyond as we plan our roll-out into wider sub-Saharan Africa. Gong impressed us for their creativity in the pitch and reputation for consistent and effective delivery.”

About Invest in Africa   Invest in Africa (IIA) is a growing group of international companies working together to address the cross-sector challenges of doing business in Africa. At present, IIA is focused on supporting local businesses by providing greater access to finance, skills and markets, making it easier for international companies working in Africa to source locally and at scale.   IIA was founded in 2012 by Tullow Oil who has since been joined by Lonrho and Ernst & Young. The experience of operating in Africa has helped IIA Partners to understand both the business challenges and the significant business opportunities on the continent.

Our united approach means that companies working in Africa can overcome these challenges and drive cross-sector growth for the benefit of all. IIA Partners are committed to sustainable investment, building long-term local partnerships and supporting the economies in which they operate.