EVENT AND CHANGE MANAGEMENT

LLOYD’S OF LONDON

The Challenge

Inclusion@Lloyd’s is a group of 15 leaders from around the Lloyd’s insurance market who were brought together by its CEO, Inga Beale, to champion and steer diversity and inclusion best practice as part of a broader strategic vision relating to talent. Inclusion@Lloyd’s decided to hold a D&I festival for everyone in the Lloyd’s market in London.  The “Dive In” Festival took place in September 2015 and 2016.

The Strategy

Gong developed the brand concept ‘Dive-In’, and ran logistics and communications for both Festivals in a composite multi-stakeholder environment within a market of 34,000 people. This involved developing the website, programme, sponsorship offerings, organising 2 streams of video capture, running the press office and creating buzz through a flash-mob, branded coffee cart, street facing branding of the iconic Lloyd’s building and running the attendee registration process.

The Outcome

The success of Dive In has been widely recognised by the insurance sector, by marketing and PR experts and by employers’ networks. In 2016, it won Marketing Week’s Diversity Champion Award – described as a ‘brave and bold event by the judges, was named Insurance Event of the Year at the Insurance Marketing and PR Awards and was shortlisted for four other awards including The Guardian Sustainable Business Awards.

The festival’s immediate results in reaching its goals was shored up by quantitative research revealing that 99% of the 1,700 attendees agreed diversity and inclusion was good for business and 92% said their understanding of the issues had changed as a result of the festival. We secured positive and extensive media coverage in the UK and US, reaching stakeholders throughout the insurance market and beyond. Dive In 2016 had a global footprint across four continents with over 50 events in 16 cities.