MORE TO REPUTATION THAN A SHARE PRICE
Nikki Francis-Jones, associate director, Gong Communications
For decades to come, events on United Airlines Flight 3411 on Sunday 9th April and the aftermath will go down in the annals as a ‘how not to’ manage a PR crisis in the digital age.
But before students can get their hands on it Nikki Francis-Jones looks at the lessons that can be learned and what the full scale of the reputational damage might be.
