An organisation’s most effective ambassadors are its people. If your workforce lives the brand and values, it creates a tangible competitive advantage.
This is particularly true of businesses that have a clearly articulated purpose. Get it wrong and the disconnect between claims and reality is often business damaging. Good internal communications builds into a strong employer brand and HR and PR are now indivisibly linked.
Every business needs an internal communications strategy to ensure that your workforce is connected to your corporate brand and Gong’s employee engagement and internal communications work is multi-award winning. We use the same creativity and approach to internal audiences as we do to external, using a mix of platforms to engage and inspire.
We begin by understanding your employees’ experiences of working within your organisation. No two departments are the same and often certain internal teams will have greater influence and a louder voice depending on the nature of the business and the skillsets required. For example, a fashion brand may place greater value on creative and design whereas for retail banking may place customer service at the heart of their employer brand.
That’s why at Gong, we begin with a communications health check to understand how your organisation is communicating with your internal influencers. We ask if the communication is in person, via intranet, through management, company wide. We look at how employees opinions and feedback are managed. This can be extended with focus groups and interviews to get a full picture of how communications is managed throughout the organisation.
With this insight, we then build a communications strategy which is designed to manage and engage the internal influences and influencers so that we can evolve communications from within. The days of top-down broadcast communications are over and in a world when every individual has a voice, gathering, sharing and nurturing of key voices within the organisation is vital. At Gong, we call this the “inside-out” approach and it is at the heart of our corporate communications programmes.
UNDERSTAND
- Brand perception from within
- Stakeholder map and audit
- Channel audit
- Employee surveys and analysis
- Focus groups
- Reporting
INFLUENCE
- Employee influencer mapping
- Engagement strategies
- Brand and mission communications rollout
- New product communications
- Feedback and rewards
EVOLVE
- Review and analysis
- Threat identification
- Guidance and adjustment
CASE STUDIES
