POSITIONING A FRESH APPROACH TO RENEWABLE ENERGY

SOLAR AFRICA

The Challenge

Working together with Solar Africa’s UK based team, we set out to publicise a major new client reference site for Solar Africa in East Africa.

The Strategy

Gong advised on initial media relations strategy in Africa and suggested logo and website redesigns.

We wrote case studies, worked on their messaging and prepared relevant press releases.

The Outcome

Gong secured coverage for Solar Africa in target business press such as the Financial Times and the Guardian and local media such as CCTV.

Business leads have resulted from Gong’s networking support and media relations activities.