MEDIA RELATIONS FOR WORLD-LEADING ENERGY STORAGE COMPANY
On a retained basis, we supported Sunlight Group Energy Storage Systems, a world-leading technology company and provider of innovative energy storage solutions, in finding its voice amidst the green energy transition discussions.
Our renewable energy PR team ran a communications messaging workshop to define the company’s three key messages, supported its international expansion and positioned the company as a voice of authority on sector issues.
Then we set about securing CEO interviews and company profiles in international business titles including Reuters, Forbes, NY Times and Bloomberg. We also managed thought leadership articles with leading trade publications including Warehouse & Logistics, Energy Storage News and Batteries International, on the topics of battery innovation and industrial applications. Profiles and opinion pieces were supported by regular product and company news announcements covered by titles such as Yahoo! Finance, El Pais, Il Sole 24 Ore and Handelsblatt.
Through a PR & marcomms campaign, our renewable energy communications consultants helped Sunlight Group to communicate its employee value proposition, promote its employment opportunities within Greece and champion its female representatives within the STEM sector. We told these stories through a series of Life at Sunlight videos, blogs and social media assets, backed up by a solid media relations campaign in key engineering and energy titles such as PV Magazine, FinanzNachrichten and FocusTechnica.