Tag Archives: Unreasonable Group

Showcasing sustainability around the world

President Biden’s virtual Climate Summit this week has seen important international negotiations on climate and sustainability, and the year ahead promises yet more. Although rescheduled once because of the Covid 19 pandemic, the UN Climate Change Conference COP26 is due to be held in Glasgow in November, with international leaders coming together to add detail to their pledges.

Arguably, rescheduling last year’s event may not have been a bad thing. As a result of the pandemic, we learnt the positive power of cutting emissions (albeit imposed on us) – with the biggest annual fall in CO2 emissions since World War II according to one study – not to mention our capability in responding to existential threats. Meanwhile, the past year has seen some of the strongest climate commitments ever made by governments and business leaders – the EU Green Deal, a greener-than-expected Brexit deal, net-zero pledges by China, South Korea and Japan, Joe Biden’s election as US President, rejoining of the Paris Agreement and hosting of this week’s virtual Climate Summit, which has seen yet more ambitious pledges from international leaders. Climate action is becoming institutionalised.

We all wait in hope that November will bring further ambitious international carbon pledges, and more importantly, the necessary action to complete them. The narrative for COP26 includes the assertion that ‘each of us has a part to play’ and in the run up to the summit, the conversation is mounting around how businesses, society groups, schools and individuals are taking action to tackle climate change and encourage sustainability – working #TogetherForOurPlanet.

A cursory glance at some of the sustainability stories around the globe shows that this can mean different things in different regions, but all are making strides towards a better future. Here are some of those stories we find most inspirational:

The importance of carbon removal in reaching Net Zero

The growth in net zero pledges over the last year – including asset managers BlackRock and Vanguard in March 2021 – has created unprecedented interest in carbon removal strategies and carbon markets. And rightly so. This article by our Finland-based client Puro.earth explains the difference between carbon offsetting and carbon removal, and why the latter is so integral to reaching our net zero targets. Microsoft is on board – it has pledged to be carbon negative by 2030, partnering with Climeworks and Puro.earth (including using the latter’s suppliers Carbofex, ECHO2 and Carbon Cycle to remove carbon dioxide from the atmosphere through production of biochar, allowing carbon to be stored in soil for centuries) to reach its goal.

Powering-up for a greener, brighter future

The European Union has committed 550 billion euros to climate protection and clean technologies over the next seven years, and these plans hinge on batteries to store renewable energy and to power electric vehicles. Analysts say the next generation of batteries must last longer, charge faster and be safer and greener than those on the market now, allowing for innovation. International technology firm Systems Sunlight, has announced a new R&D centre, at which the company will develop innovative lithium battery technologies for the industrial energy storage sector, focusing on new technologies that will usher in a clean energy future.

Chilling out for a cooler climate

Unreasonable Group-backed company Sure Chill has developed a unique cooling technology that allows cooling equipment to maintain a constant temperature without constant power. Rather like a rechargeable battery, the tech is entirely natural and can be linked with solar – perfect for areas of the world with intermittent power. Sure Chill is also working with some of the world’s largest brands to develop solutions within home refrigeration, food and drink, and logistics —all of which contributed to the government of Dubai’s decision to choose Sure Chill as “one of the technologies most likely to change the world in the next 20 years”.

Protecting East African heritage against the threat of climate change

Established in 2016, the British Council’s Cultural Protection Fund, in partnership with the UK Government’s Department for Digital, Culture, Media and Sport, offers financial backing for projects that tackle the threat from climate change to cultural heritage in Ethiopia, Kenya, Tanzania and Uganda. In November last year, the Fund awarded five global heritage projects including the development of disaster risk management strategies for preserving Kenyan and Tanzanian coastal heritage at risk due to rising sea levels, and protection against the impact of flood threats to communities and monuments in Uganda.

Constructing a more sustainable future

With cement production responsible for 8 - 12% of the world’s CO2 emissions, the race is on to find a sustainable alternative for the construction industry. As part of our African Net Zero series, we spoke to Wolfram Schmidt from Bundesanstalt für Materialforschung und -prüfung (BAM) about his research into alternative materials like cassava and other agricultural residues as a source of ‘green’ African-made cement for future sustainable construction on the Continent. You can watch the full video here.

 

 

Shining a light on our Top 5 B Corps

As a long-established B Corp (Gong was among the first UK communications agencies to achieve certification in 2017), we have built a healthy network of B Corp ‘friends’. We’re even lucky enough to work with some of them. Here are our top five (though to be honest, we could have made this a much longer list!) in honour of B Corp month:

Volans

Volans is a think-tank and advisory firm operating at the leading edge of regenerative innovation to help catalyse systemic change. It was the first B Corp in the UK and incubated the movement here, so well deserving of the #1 recommendation slot. It is a great pleasure to be able to work with them to amplify their client initiatives and partnerships in the media. A recent example is Bankers for Net Zero, an initiative that brings together banking leaders and other key stakeholders to accelerate the flow of finance towards net zero-aligned activities. Widespread media pick up including Yahoo, Reuters and the New York Times generated new enquiries from further potential collaborators – their network continues to grow. generated new enquiries from further potential collaborators – their network continues to grow.

Unreasonable Group

Unreasonable Group was created out of the desire to have the greatest impact possible on the world’s toughest challenges. They believe that entrepreneurs building scalable businesses are the best bet for solving such challenges, and support them in doing so. You can read for yourself the incredible effect Unreasonable Companies have had here – but the number of lives positively impacted by them – 549,000,000+ – gives you some idea. We’re talking drones positioned to plant billions of trees, converting elements in the air into meat protein, the future of fusion energy, hydroponic farms under the streets of London and so much more.

Danone

Danone needs no introduction, though not everyone may know the extent to which the company is involved in the B Corp movement. Its B Corp profile highlights their One Planet One Health commitment to inspire healthier eating and drinking habits, for example, but we know them best for their collaboration with B Lab.

In December 2015 Danone and B Lab announced a partnership which most recently has resulted in an e-learning and engagement tool to help Danone’s 100,000 employees feel motivated by the company’s commitment to certify its 130 subsidiaries around the world as B Corps. Gong was commissioned to create this tool.

The resulting six bite-size lessons (incorporating engaging video content and more) were rolled out globally in October 2020 and translated into five languages. B Lab is now launching a version of the e-learning tool to make it accessible for the wider B Corp community. Spreading the #BetterBusiness love!

EQ Investors

EQ Investors – another of the founding B Corps in the UK – creates change through the power of investments. In 2017 and 2018 they won a ‘Best for the World’ award for their work on impact investing and their EQ Positive Impact Portfolios allow individuals to invest in companies that are creating solutions to social and environmental problems. This is a pensions and investment firm that is really helping companies and individuals to ‘make (their) money matter’ – another campaign we’re wholly on board with.

ClimateCare

As you know, climate change is a topic very close to our hearts here at Gong. We admire ClimateCare – based (like us) in the UK and Kenya – for its work towards a sustainable future with climate neutral and net zero programmes, using both private and public finance. They even have a handy carbon calculator to help us work out how much carbon we need to offset, as well as 50 ideas for shrinking our carbon footprint.

 

Who would you add to this list?