Category Archives: News

Gong appointed to promote SEED’s eco-inclusive start-up awards

Gong has been appointed on a project basis to provide local and international PR and communications support for SEED’s biennial awards, The SEED Awards for Entrepreneurship in Sustainable Development.  

Designed to identify the most innovative, locally-led, eco-inclusive, start-up enterprises in developing and emerging economies, the SEED Awards honour and help scale enterprises in Zambia, Malawi, Botswana, Indonesia, India, Ghana, Uganda, South Africa and Thailand. 

As part of the project, Gong will promote the Awards winners, working with SEED and its partners to highlight the winning projects and the positive social, economic and ecological impact they have on their local communities. 

SEED was founded at the 2002 World Summit on Sustainable Development in Johannesburg by UNEP, UNDP and IUCN as a global partnership for action on sustainable development and the green economy. To learn more, please visitwww.seed.uno. 

Gong launches a Refugee Press Office

GONG LAUNCHES A REFUGEE PRESS OFFICE TO EXTEND REACH OF AGENCY PRO BONO RESOURCES TO A GREATER NUMBER OF SMALL CHARITIES  

Gong Communications today announces the launch of its Refugee Press Office, building on its existing corporate social responsibility (CSR) initiatives and B Corp commitments. 

Gong’s refugee press office will act as a pro bono PR and communications resource for refugee charities without professional communications support, helping them to communicate their stories effectively, amplifying their voices and reaching changemakers and campaigners via introductions to key journalists. Gong will provide expert media relations support for up to 10 charities per year through this initiative. 

Project lead at Gong, Hannah Hughes said, “As part of our B Corp community effort, Gong donates 160 hours of PR and comms support.  In previous years we’ve successfully worked with organisations such as Refugee Support, the African Entrepreneur Collective, and Uganda Conservation Foundation, securing coverage in influential international titles such as The Economist. This year, when we sat down as a team to choose which one charity we wanted to support, the issue of refugees and displaced people felt the most urgent. It proved too difficult to choose just one and so the idea of running a press office service that focuses on refugee issues was born.” 

Refugee charities interested in learning more about Gong’s press office service can view the webpage here: https://gongcommunications.com/refugee-press-office/ read more in the flyer here and contact us for an initial conversation.

Gong selected as PR partner to launch Birimian, an investment company focused on luxury African brands

Africa’s fashion industry is well recognised as a source of inspiration to international designers. However, limited scalability potential and lack of valuable critical mass of African designers are still hindering the growth of the creative sector.

Birimian Ventures aims to scale up African heritage luxury brands through patient capital, supporting designers on the continent and in the diaspora to facilitate their sustainable expansion both regionally and internationally, from seed funding to capital growth.

Gong backed Birimian’s market launch with robust media relations support, securing coverage across 22 countries worldwide, including in Vogue Business, Quartz, BBC Afrique and BBC World Service.

Gong named among winners of 2021 Africa SABRE Awards

Gong was delighted to be named among the winners of the 2021 Africa SABRE Awards, which recognise superior achievement in branding, reputation, and engagement, during a virtual award ceremony.

Since 2015, Gong has helped to deliver the Dive In Festival, the insurance industry’s festival for diversity and inclusion, which was celebrated in a record-breaking 35 countries last year.

As the effects of the festival continue to be felt around the world, Gong was named the winner of two categories (Research and Planning and Public Education) and also received a certificate of excellence (in the Financial and Professional Services category) in the awards ceremony (which is run by PRovoke Media) for its work in delivering this iconic festival in Nigeria, alongside its African partners Phyllion & Partners Limited, Aon and Lloyd’s.

To learn more about the Dive In Festival – which will run this year from 21 – 23 September – please see www.diveinfestival.com.

Gong signs up to Green Pensions Charter

Today marks the launch of the Green Pensions Charter, led by Make My Money Matter in partnership with Count Us In. It’s a world first for pensions, uniting 50+ employers – Gong included – in a mission to “make our money matter”.

The Green Pension Charter seeks to ensure that all money invested by company pension schemes helps to tackle the climate crisis – an issue close to all of our hearts at Gong.

As organisations are increasingly supporting net zero strategies and making critical strides on sustainability, pensions are often overlooked. As a result, the £20 billion invested annually through company pension schemes continues to fund tobacco, fossil fuels and deforestation. The Green Pensions Charter seeks to bring an end to that.

To find out more, read the Make My Money Matter blog, and sign up your company to the Green Pensions Charter today.

Africa Net Zero: Dr. Wolfram Schmidt on ‘green’ cement

Did you know that cement production is responsible for 8 – 12 per cent of the world’s CO2 emissions?

In fact, if the cement industry were a country, it would be the third largest carbon dioxide emitter in the world with up to 2.8bn tonnes.

As part of our #AfricaNetZero series, we spoke to @Wolfram Schmidt about his research into alternative materials like cassava and other agricultural residues as a source of ‘green’ African-made cement for future sustainable construction on the continent.

Thank you, Wolfram, for sharing your insights with us!

Royal Academy of Engineering appoints Gong for Africa grants programmes brief

2nd March 2021, London: The Royal Academy of Engineering has appointed Gong Communications to support its sub-Saharan Africa grants programmes: Higher Education Partnerships in sub-Saharan Africa (HEP SSA) and Global Challenges Research Fund (GCRF) Africa Catalyst.

Following a public request for proposals and a competitive tender, Gong was awarded the brief to increase visibility and awareness of the Academy’s grants programmes across sub-Saharan Africa and to amplify its role in helping to build sustainable societies and inclusive economies.

Gong will deliver the work from its offices in London and Nairobi, working with its partners in other countries in Africa where required.

Meredith Ettridge, Head of Sustainable Development at the Royal Academy of Engineering, said, “As an international programme working in sub-Saharan Africa, it was important to us that the team we engaged with had strong local expertise and knowledge. We were also impressed by Gong’s experience in diversity and inclusion, a key pillar of our 2020-2025 strategy, and its commitment to diversity in its own team.”

Commenting on the appointment, Gong’s Director, Nikki Francis-Jones said, “The Royal Academy of Engineering’s brief combined everything we are passionate about. Its mission to build sustainable societies and inclusive economies that work for everyone spoke to our B Corp values and we are incredibly proud to have been appointed to work on the project. We are looking forward to telling the stories of these fantastic sub-Saharan African programmes.”

Gong Impact Report

As the year draws to a close, we’ve used the opportunity to reflect on the year we’ve had and the impact we have made. Labelling 2020 as ‘turbulent’ would be an understatement at best. Yet for all the wicked problems that have faced our society and our planet this year, there have been many brilliant lights that have shined brightly and given us reason for hope. At Gong we’ve been fortunate to have been working with many of those bright lights, which we see to be our clients solving some of the world’s most wicked problems. For our part, we’ve used our expertise to accelerate their impact and help them shift the needle through communications.

As a B Corp, we are required to report on our impact. This report reflects the impact we have made this year, both through our client work and through our own commitments to society, environment, our suppliers, our people, and how we operate as a business – our governance.  We hope you enjoy reading what we’ve been up to as much as we’ve enjoyed doing everything in this report.

If you’d like to get in touch and find out more about our work, get in touch info@gongcommunications.com

Africa Net Zero: Elizabeth Chege

To kick off Gong’s new #AfricaNetZero series, we talked to Elizabeth Wangeci Chege @Betz99Kesh CEO and co-founder of @WEBLimitedGroup who was recently honored by @WorldGBC in recognition of her 20-year commitment to green building in Africa and her pioneering work in the sustainable construction sector in Kenya. 

Following World Green Building Week 2020, we caught up with Elizabeth to hear her thoughts on green building in Africa and the Africa net zero conversation. We talked about the influence of Covid-19 on future green building, diversity in the sustainable construction sector, regulation and financing and public vs private net zero commitments. 

Thank you, Elizabeth Wangeci Chege, for sharing your views with us!  

Carbon transformation leader Puro.earth extends brief with Gong Communications

 

After a successful project in which we helped announce its commercial launch and global rollout, carbon marketplace Puro.earth has extended its brief with Gong.

Puro aims to scale carbon transformation by matching companies looking to achieve NetZero, such as SwissRe and Shopify, with innovative climate tech businesses that capture and store carbon for the long term, effectively removing carbon from the atmosphere.

Gong is working with Puro to increase brand awareness by building on coverage already achieved in international business press (such as Forbes) and sustainability trades (such as Greenbiz), as well as through a targeted social media campaign.