After a successful project in which we helped announce its commercial launch and global rollout, carbon marketplace Puro.earth has extended its brief with Gong.
Puro aims to scale carbon transformation by matching companies looking to achieve NetZero, such as SwissRe and Shopify, with innovative climate tech businesses that capture and store carbon for the long term, effectively removing carbon from the atmosphere.
Gong is working with Puro to increase brand awareness by building on coverage already achieved in international business press (such as Forbes) and sustainability trades (such as Greenbiz), as well as through a targeted social media campaign.
October 2020: Gong supported Lloyd’s on the creation of its Ethnic Diversity in the Workplace report, a culmination of an 18-month exploration into racial and ethnic diversity in the Lloyd’s market. It is part research report and part practical blueprint for change. Using personal stories and data collected from over 900 employees market-wide, it highlights the experiences of black and minority ethnic colleagues in the market to bring different perspectives into focus. Data and real experiences grounded the report in the current reality and helped Lloyd’s to set a benchmark from which to measure future progress.
We are proud to have produced this report for the Lloyd’s insurance market and want to say a special thank you to ad agency Quiet Storm for agreeing to contribute by sharing the experience of its founder, the Creative Director, Trevor Robinson OBE. The Create Not Hate movement that he founded is particularly inspiring for us as a comms agency. Read the full interview with Trevor here.
13 October 2020, London and Abu Dhabi: The Global Institute for Disease Elimination (GLIDE), has appointed Gong Communications to lead its communications effort.
Based in Abu Dhabi, but with a global mandate and ambition, GLIDE was launched in November 2019 to help accelerate progress towards the elimination of diseases including malaria, polio, onchocerciasis (river blindness) and lymphatic filariasis (elephantiasis). GLIDE was established through a partnership by His Highness Sheikh Mohamed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and the Bill & Melinda Gates Foundation.
Gong will lead the work from its London office HQ, with regional expertise from its Nairobi office and from partners Seven Media in the UAE and Comunicandes in Latin America. The appointment was made following a public request for proposals which resulted in a competitive tender.
GLIDE’s Advocacy and Communications Manager, Priya Kanayson said, “Communications is one of GLIDE’s key pillars, so we are eager to amplify our voice and ramp up our impact with the addition of our new agency partners. Health has never had more attention, but we need to keep the focus on these specific preventable diseases to drive progress towards their eventual eradication.”
Commenting on the appointment, Gong’s Director, Nikki Francis-Jones said, “GLIDE’s mission could not be more urgent at a time when the end is so nearly in sight for diseases such as polio and with resources for preventable diseases affecting vulnerable communities under pressure due to COVID-19. We feel very privileged to have been chosen, along with Seven and Comunicandes, to help intensify the impact of GLIDE’s work.”
Visionable, the rapidly expanding British health technology company, has extended its contract with Gong on a corp comms brief.
The company is experiencing increased demand from the public and private sector for its advisory services on health system design and for its own technology, which includes a video collaboration platform designed specifically for clinicians and patients.
Gong will be providing counsel and support to increase Visionable’s profile amongst key audiences. We’re delighted to be working with a company making great strides in improving health equity, more on which you can read in this recent coverage we secured in Forbes and Maddyness.
Africa-impact specialist, Kina Advisory has appointed Gong to support the growth of its brand internationally. Kina is best known for advising boards on key ESG issues affecting business and investment in Africa, which for those in the know, is the proving ground for ESG best practice. Building on decades of experience, Kina is repositioning its offering on a global footing.
Founder Rosalind Kainyah MBE is a lawyer by profession with extensive experience in government relations, political risk management, social investment and corporate and environmental law. She is also a regular on the conference circuit as an experienced moderator and Chair.
In April, we were delighted to be invited back to work with Invest in Africa following our initial efforts to help capture the challenges SMEs faced when working with large corporations in Ghana in this report: David & Goliath: Creating a level playing fled for SMEs. In the intervening time IIA has grown from an initiative with offices in London and Ghana to become pan-African with a presence in Kenya, Senegal, Mauritania, Mozambique and Zambia.
The idea for Invest in Africa grew out of the desire of a multinational corporation to use its buying power as a force for good. Despite the positive economic impact and jobs it creates, IIA is a private sector-led initiative focused on growing local businesses in Sub-Saharan Africa, albeit with a mix of donors, many in the development finance sector.
Our brief includes supporting the rollout of IIA’s Covid-19 SME toolkit and advising on some new research that will be useful for stakeholders but we’re keeping the precise details under wraps until we are ready for the big reveal. Needless to say, it’s going to focus on supply chains and positive purchasing power.
In March, one of the world’s leading manufacturers of industrial and advanced technology batteries, Systems Sunlight, retained Gong on a corporate comms brief. Sunlight is part of The Olympia Group, one of the largest international conglomerates in Greece.
The company recently launched a revolutionary series of “smart batteries” called Li.ON FORCE which use advanced lithium technology. Li.ON FORCE batteries cover the increasing demands of the Material Handling and Logistics Industries, along with the diversity of applications of modern electrical Industrial Vehicles (eIV).
As well as state-of-the-art battery production facilities in Xanthi, Greece, North Carolina, USA and Verona, Italy, Sunlight has a recycling facility in Komotini, Greece which is Europe’s most advanced with a recycling capacity of 25,000 tons of used lead-acid batteries.
We are looking forward to supporting Sunlight’s continued growth as it plays its part in addressing the critical global challenge of energy storage and performance.
We were thrilled to be appointed by Granger Reis for two reasons: Human capital is a big theme for us at Gong and international boutique, Granger Reis has a global perspective on sectors that we operate in: Infrastructure, Real Estate, Construction and Mining being the main focus areas where we have track record.
The Granger Reis team have challenged us to capture and communicate the key insights and issues that drive their business to reflect their deep expertise. From diversity and inclusion to courageous leadership in times of exponential change, the issues couldn’t be more familiar or more prescient.