Category Archives: News

CorpComms: Dive In wins best live event – internal


When Inga Beale, chief executive of the Corporation of Lloyd’s, unveiled her Vision 2025 for the insurance business, it rested on eight pillars. Alongside Innovation and Capital sits Talent. For the Vision to be successful, by 2025 Lloyd’s will be ‘a place where talented, diverse and socially responsible employees feel proud to work’.

The Corporation’s steering group, Inclusion@Lloyd’s, is working to highlight the business case for diversity and inclusion. The Festival for Diversity and Inclusion in Insurance, branded Dive In by agency Gong, was designed to show how diversity stimulates innovation, promotes productivity and generates better financial returns.

Targeted at key influencers within Lloyd’s member organisations and employees in the insurance broking market, Gong created a pre-Festival buzz with a dedicated website, activities across internal, external and social media, and branded collateral, such as coffee carts which served 19,000 drinks.

The agency also engaged with communication leaders in member companies, providing tools, templates and content for intranets and email blasts. The events took place across four days within the insurance heart of the City of London, EC3. Each day explored a different theme: Women in Insurance; Cultural DNA: Diversity Now and Always; ‘Out’ in the market and Workability, with speakers ranging from celebrity stylist Gok Wan to former BP chief executive Lord Browne.

The festival comprised a mix of panel discussions, debates and workshops to networking, art exhibitions and dance performances. The front of the iconic Lloyd’s of London building was branded with Dive In. More than 2,000 people registered to attend, resulting in 1,762 visitors.

Importantly, 99 per cent of them said that diversity and inclusion was good for business while nine in ten felt they had a better understanding of the topic as a result of the Festival. And 87.5 per cent said they now knew what to do to improve diversity and inclusion within their organisations.

The Festival generated 40 videos, which are accessible via the Dive In website, which received more than 23,000 visitors during the event. The industry’s trade publication Insurance Times has also agreed to carry monthly blogs on diversity and inclusion.

‘This was a highly creative event which challenged the old ‘pale and male’ images of Lloyds,’ said the judges. ‘It is great that this is now being exported to overseas markets.’

PRWeek on Gong’s democratic approach to CSR


Gong Communications received a mention in PR Week as winner of the “Good chap of the week award”

“Christmas, Flack hears, is a time for giving, so congratulations to Gong Communications for setting up a programme to support Holy’s Home for Children, a small charity constructing an orphanage to support up to 30 vulnerable children in rural Ghana.

It might not sound anything exceptional for an agency to start this sort of thing – but Flack was impressed to hear not only that the charity was founded by senior account manager James Deacon, but that he secured the opportunity for his charity in a Dragon’s Den-style contest pitching to his new colleagues, on his very first day at the agency last month, against several other charities.

Bravo, James – and Bravo, Gong, which will make a monthly donation to the charity, in addition to other support throughout 2017.”
PR Week, 09/12/2016

Read the full article here

Gong rings out the changes with rebrand


New visual identity and vision for Gong marks milestone in company’s growth

London, 6th July 2016:  Since Gong was launched 12 years ago, the communications industry has undergone seismic changes. Then, there was no Twitter, no Instagram, no Snapchat. LinkedIn was only a year old with 756,000 users compared to upwards of 350 million now.  Digitalisation and globalisation have changed, beyond recognition, the way we communicate.  It’s not only this industry as a whole that has evolved; Gong has too.

Gong Creative and Gong Kenya were opened in 2012, a new team is on board,  and already this year Gong’s client work has won or been shortlisted for seven awards.  Narda Shirley, managing director of Gong Communications said: “It’s been a year of significant growth and success for Gong so we’ve looked inwards and done something we advise our clients to do; refreshed our brand. We’re attracting some talented young minds and we’ve taken the opportunity to reflect more closely on who we are and what we cherish in our work. We value purpose in the work we do for our clients. The time was right to rebrand to mirror this vision.”

Gong’s rebrand from concept to identity to new website has been designed and produced entirely in-house.

Gong & Lloyd’s of London win Marketing Week’s award


London, 13 May 2016: Praised as a ‘bold and brave’ event, the Dive In Festival for diversity and inclusion in insurance has won a prestigious industry award. Curated by Gong for our client Lloyd’s of London, Dive In won the Diversity Champion category at the Marketing Week awards beating off some stiff competition.  The judges also said: “Dive In ran a prominent event and really made their mark ensuring they are committed for the long term.”

The award was presented by Sir Lenny Henry at a glittering ceremony at the Roundhouse in London on May 12th.

“We are absolutely thrilled that Dive In has received this high profile recognition,” commented Narda Shirley, managing director at Gong Communications. “It was an honour to have been an integral part of a very exciting ‘first’ for the insurance industry with a wide-ranging brief spanning branding, video, events and workshops. Dive In 2016 is already looking even bigger and better!”

Following on from the hugely successful 2015 event, Gong has been re-appointed by Lloyd’s to curate Dive In on behalf of the Inclusion@Lloyd’s steering group. This year’s festival will be held between 27th-29th Sept 2016 and will include branded events across the globe as well as expanded participation outside the Lloyd’s Market.


The 13th Annual AVCA Conference


Dates: 25th – 27th April 2016

Location: Sheraton Addis – Addis Ababa, Ethiopia

The AVCA Conference is the flagship event for the African Private Equity and Venture Capital industry and provides an important platform for GPs, LPs and investors interested in the continent to discuss the most pertinent opportunities and issues of the year.

The 13th annual conference focused on making the business case for private equity in Africa by highlighting the wide array of investment opportunities, strategies employed and success stories. It also saw the launch of two AVCA research reports, the AVCA/EY Exit Study, providing valuable data about the exits landscape in Africa, coupled with key information on how fund managers create value and deliver commercial returns; and finally the AVCA Sustainability Study which examined how private capital is helping to drive ESG standards across the continent.

Gong was on site managing all communications requirements of the conference.



Gong Communications re-appointed to Diversity festival brief for Lloyd’s insurance market


3 May 2016, London: Gong Communications has been re-appointed to manage diversity and inclusion communications for the Lloyd’s insurance market.  Following on from the hugely successful 2015 event, Gong will again curate Dive In, the first London insurance market-wide diversity and inclusion festival on behalf of the Inclusion@Lloyd’s steering group.

Pauline Miller, head of diversity and inclusion at Lloyd’s, said: “Gong’s team delivered superb results last year and they were always on hand to help with a busy programme of activity. I’m grateful that we are able to continue our relationship. I look forward to their support promoting the events and engaging with audiences at this year’s festival.”

Dive In – four days of inspirational speakers, workshops, videos, branding and events – has been shortlisted for five industry awards: as a ‘Diversity and Inclusion’ nominee for the Guardian Sustainable Business Awards, ‘Diversity Champion’ for the Marketing Week Awards, ‘Best Insurance Event’ for the Insurance PR & Marketing Awards, in the diversity category at the British Insurance Awards and as lead agency for the event, Gong Communications has been shortlisted for the Sabre EMEA ‘Cause-relatedmarketing’ Award.

Narda Shirley, managing director at Gong Communications, said: “To see Dive In recognised in this way is very exciting and testament to months of hard work, creativity and a very successful collaboration with the Inclusion@Lloyd’s team; our warmest congratulations to everybody involved. We look forward to working closely together again this year as Dive In goes global.”

This year’s Dive In festival will be held between 27th-29th Sept 2016 and will include branded events across the globe as well as expanded participation outside the Lloyd’s Market.


Gong Kenya wins The Asian Weekly Award for Garden City launch



Nairobi, 02 March 2016: Gong Communications Kenya has won The Asian Weekly Achiever’s Award 2016 for Best Product/Brand Launch for the official opening launch of mixed use development Garden City in Nairobi.

The launch of Garden City culminated in a glittering evening event for over 700 dignitaries on 8th September 2015 at Garden City Mall, with the governor of Nairobi, Dr. Evans Kidero, as the guest of honour. After achieving widespread media coverage the event was nominated by the magazine and selected by the public as the winner for the product/brand launch category, ahead of four other nominees including Samsung and Tata Motors.

Gong Kenya has managed the branding and marketing of Garden City since ground breaking of the project in 2013, and worked in partnership with BrightBlack Events to create September’s grand opening event, including an extensive range of entertainment from live music, dancers, performance artists and models who mingled with guests, to a choreographed light show projected onto the mall’s facade.

Gong Kenya’s managing director, Beverly Amira said: “The Achiever’s Award recognises individuals, organisations and companies that have excelled in their areas of operation and positively impacted the community so this is a great win for Gong and I’d like to thank The Asian Weekly for nominating us. I’d also like to say a big thank you to Crista Mehta and her BrightBlack team for their time and dedication, working tirelessly with us to make sure the event was second to none. We’re looking forward to the next event and a busy and successful 2016 for Gong Communications Kenya!”

Gong Kenya manages corporate communications and PR, including event management, branding and crisis communications for a diverse range of clients in sub-Saharan Africa in sectors such as financial and professional services, retail, energy, construction and human resources.


Agri-Comms Drinks


Dates: November 3rd 2015

Location: Near Portcullis House, Westminster

The next instalment of our monthly meet-ups to bring together all those involved in communications, media and PR focused on food security, nutrition and agricultural issues.


Dive In


Dates: September 29th – October 2nd 2015 

The first market-wide festival for diversity and inclusion in insurance

The Corporation of Lloyd’s, the Lloyd’s Market and insurance in general must innovate and adapt to stay relevant.

Technology, globalisation, climate change – these factors are just a glimpse of the challenges ahead. Diversity & Inclusion (D&I) can help.

A diverse workforce and an inclusive culture are magnets for talent. When people feel valued and included at work, they achieve their full potential. Research proves both that diversity fuels growth and innovation, and that inclusivity boosts productivity and performance.

Dive In festival is specifically designed for people working in the Lloyd’s Market to discover more about the business case for diversity and inclusion.

It’s free to attend, with events running in venues across EC3 from 29th September to 2nd October. Each day has a specific focus and theme – starting with Women in Insurance, followed by Multicultural, LGBT and ending with Workability.

Dive In is an initiative of Inclusion@Lloyd’s, a collaboration between the Corporation of Lloyd’s, IUA, LIIBA, and the Lloyd’s Market Association, whose aim is to pool resources, widen perspectives and share best practice in diversity and inclusion to effect change faster.