Tag Archives: corporate communications

DPO Group

COMMUNICATIONS SUPPORT FOR AFRICAN DIGITAL PAYMENTS COMPANY

DPO Group has developed the technology to allow businesses across Africa to process payments, on and offline. Headquartered in Kenya, with presence in 19​ African countries, DPO works with businesses of all sizes, supporting the growth of small local businesses, as well as working with large corporations, such as Uber, Booking.com and DHL. ​

Gong was tasked with supporting DPO in developing its corporate profile and raising awareness of its suite of products to businesses locally, regionally and internationally, with coverage secured in Kenya, South Africa, Ghana, Nigeria, Senegal, the UK, the US, China and France, amongst others. ​

In August 2020, Gong supported DPO Group in the announcement of its planned acquisition by Network International, in what is a landmark deal for the African payments landscape and one of the largest exits in Africa’s tech sector. ​

With a modest investment we are delivering outsized results, securing 50 pieces of coverage of DPO’s acquisition alone, including in top tier international titles such as Forbes and Quartz. The estimated reach of this single announcement was over 1.5bn readers.

DoctorLink

COMMUNICATIONS SUPPORT FOR LAUNCH OF DIGITAL HEALTH COMPANY

Gong was retained to develop a communications strategy to launch digital triage provider DoctorLink, encouraging uptake by GP surgeries, changing public perception and behaviour around booking GP appointments, and building a corporate brand to support future products and long-term business goals.

We began by conducting extensive stakeholder and market research, which informed a brand strategy workshop, during which we analysed corporate brand attributes and differentiators and defined the company vision, mission, values and core market positioning.

We took a multi-channel approach to achieve DoctorLink’s core communications goals, including media relations, social media, industry event debates, thought leadership whitepaper research, case studies, working with medical professional champions and influencers, video, and design collateral including infographics.

The product launch was a huge success, with extensive coverage of the white paper research in industry publications, as well as expert opinions published in the national papers. The research was turned into a TED-style talk and used as the basis for speaking engagements at key NHS conferences.  Following the launch, we continued to build DoctorLink’s B2B profile alongside a consumer awareness of the product through ongoing media and marketing activity.

In December 2020, DoctorLink was acquired by digital health company HealthHero, having seen a 250 per cent increase in its active user base and 900 per cent growth in video consultations over the nine months prior to acquisition. During this timeframe, the number of GP clinics using the DoctorLink platform had tripled and it reported 10 times revenue growth in 2020, making it one of the largest telehealth companies in Europe.

City Am coverage for DoctorLink

African Infrastructure Investment Managers (AIIM)

CORPORATE COMMUNICATIONS FOR AFRICAN PRIVATE EQUITY INVESTMENT MANAGER

African Infrastructure Investment Managers (AIIM), one of Africa’s leading private equity investment managers dedicated to African infrastructure, has been a retained client of Gong’s since 2016.

Our corporate comms brief with AIIM focuses on talking about its extensive infrastructure experience in targeted press, concentrating on positioning AIIM as one of the leading renewable energy investors on the continent.

Activities also included announcing deal news, drafting LinkedIn content and carefully targeted op-ed writing on issues such as: the outlook for renewable energy in Africa, reform priorities in Nigeria’s power sector, the role of the private sector in plugging the infrastructure spending gap, and the importance of renewables in a greener recovery post-Covid.

Coverage has been achieved in international titles such as the Financial Times and Bloomberg, energy trade publications such as Energy Voice, Renewable Energy Magazine and Power magazine, as well as several target investment publications. Potential readership of Gong’s media coverage reaches an average of 55 million people each month.

Our work with AIIM resulted in Gong winning the global corporate communications brief for AIIM’s holding company, Old Mutual Alternative Investments.

Coverage for AIIM private equity

Visionable

ACCELERATING GROWTH WITH MEDIA RELATIONS

UK healthcare technology company Visionable retained Gong to build the company’s profile in business media, initially in the UK and the US. The company is on an accelerated growth path due to the impact of coronavirus and the need for socially distanced healthcare provision. 

To ensure targeted visibility amongst priority audiences we developed a comms strategy and key messages for the company by working with the joint co-founders and directors.

This involved reviewing competitor messaging to guarantee that Visionable’s messaging was fresh and differentiated. We proactively engaged target international business and trade media via press releases, wrote op-eds and conducted background briefing calls.

Gong has successfully increased Visionable’s coverage within business media titles including Forbes and Health Business. In its first six months on retainer, Gong reached over 1.3 billion estimated readers through its proactive media outreach and briefing sessions with targeted journalists, including the Financial Times and TechCrunch.