COMMUNICATIONS SUPPORT FOR AFRICAN DIGITAL PAYMENTS COMPANY
DPO Group has developed the technology to allow businesses across Africa to process payments, on and offline. Headquartered in Kenya and with presence in 19 African countries, DPO works with businesses of all sizes, supporting the growth of small local businesses, as well as working with large corporations, such as Uber, Booking.com and DHL.
Gong was tasked with supporting DPO in developing its corporate profile and raising awareness of its suite of products to businesses locally, regionally and internationally, with coverage secured in Kenya, South Africa, Ghana, Nigeria, Senegal, the UK, the US, China and France, amongst others.
In August 2020, Gong supported DPO Group in the announcement of its planned acquisition by Network International, in what is a landmark deal for the African payments landscape and one of the largest exits in Africa’s tech sector.
With a modest investment we are delivering outsized results, securing x50 pieces of coverage of DPO’s acquisition alone, including in top tier international titles such as Forbes and Quartz. The estimated reach of this single announcement was over 1.5bn readers.