CHAMPIONING THE LANDSCAPERS’ ROLE IN COMBATTING CLIMATE CHANGE THROUGH CORPORATE COMMUNICATIONS
Gong worked with the Landscape Institute, the chartered body for the landscape profession, to highlight the role of landscape architects in building landscapes that combat climate change, support health and wellbeing, and promote the green recovery.
As a sustainability communications firm, Gong’s original remit was focused on increasing awareness of the Landscape Institute in media by telling the incredible stories of the winners of the Landscape Institute Awards.
After initial discovery work which included reviewing company stakeholders, analysis of the media landscape and conducting interviews with the various winners, we achieved coverage in target titles such as BALI, Horticulture Week, The Landscaper, and Architect’s Datafile.
Gong was re-engaged by the Landscape Institute to support the Landscape Institute Awards 2022, achieving coverage in trade and regional publications such as Specification and London Daily News.
Our sustainability comms specialists also helped the Landscape Institute to launch its Skills for Greener Places research at the body’s annual Jellicoe lecture. After reviewing and identifying key themes that would attract media interest around the report, Gong secured press release coverage in regional and trade titles such as London Daily News and Pro Landscaper, and follow up interviews with Landscape Institute stakeholders in Horticulture Week.