Tag Archives: media relations

DPO Group

COMMUNICATIONS SUPPORT FOR AFRICAN DIGITAL PAYMENTS COMPANY

DPO Group has developed the technology to allow businesses across Africa to process payments, on and offline. Headquartered in Kenya and with presence in 19​ African countries, DPO works with businesses of all sizes, supporting the growth of small local businesses, as well as working with large corporations, such as Uber, Booking.com and DHL. ​

Gong was tasked with supporting DPO in developing its corporate profile and raising awareness of its suite of products to businesses locally, regionally and internationally, with coverage secured in Kenya, South Africa, Ghana, Nigeria, Senegal, the UK, the US, China and France, amongst others. ​

In August 2020, Gong supported DPO Group in the announcement of its planned acquisition by Network International, in what is a landmark deal for the African payments landscape and one of the largest exits in Africa’s tech sector. ​

With a modest investment we are delivering outsized results, securing x50 pieces of coverage of DPO’s acquisition alone, including in top tier international titles such as Forbes and Quartz. The estimated reach of this single announcement was over 1.5bn readers.

DoctorLink

COMMUNICATIONS SUPPORT FOR LAUNCH OF DIGITAL HEALTH COMPANY

Gong was retained to develop a communications strategy to launch digital triage provider DoctorLink, encouraging uptake by GP surgeries, changing public perception and behaviour around booking GP appointments, and building a corporate brand to support future products and long term business goals.

We began by conducting extensive stakeholder and market research which informed a brand strategy workshop, during which we analysed corporate brand attributes and differentiators and defined the company vision, mission, values and core market positioning.

We took a multi-channel approach to achieve DoctorLink’s core communications goals, including media relations, social media, industry event debates, thought leadership whitepaper research, case studies, working with medical professional champions and influencers, video, and design collateral including infographics.

The product launch was a huge success, with extensive coverage of the white paper research in industry publications, as well as expert opinions published in the national papers. The research was turned into a TED-style talk and used as the basis for speaking engagements at key NHS conferences.  Following the launch, we continued to build DoctorLink’s B2B profile alongside a consumer awareness of the product through ongoing media and marketing activity.

In December 2020, DoctorLink was acquired by digital health company HealthHero, having seen a 250% increase in its active user base and 900% growth in video consultations over the nine months prior to acquisition. During this timeframe, the number of GP clinics using the DoctorLink platform had tripled and it reported ten times revenue growth in 2020, making it one of the largest telehealth companies in Europe.

City Am coverage for DoctorLink

African Infrastructure Investment Managers (AIIM)

CORPORATE COMMUNICATIONS FOR AFRICAN PRIVATE EQUITY INVESTMENT MANAGER

African Infrastructure Investment Managers (AIIM), one of Africa’s leading private equity investment managers dedicated to African infrastructure, has been a retained client of Gong’s since 2016.

Our corporate comms brief with AIIM focuses on talking about its extensive infrastructure experience in targeted press, concentrating on positioning AIIM as one of the leading renewable energy investors on the continent.

Activities also included announcing deal news, drafting LinkedIn content and carefully targeted op-ed writing on issues such as: outlook for renewable energy in Africa, reform priorities in Nigeria’s power sector, the role of the private sector in plugging the infrastructure spending gap, and the importance of renewables in a greener recovery post-Covid.

Coverage has been achieved in international titles such as Financial Times and Bloomberg, energy trade publications such as Energy Voice, Renewable Energy Magazine and Power magazine, as well several target investment publications. Potential readership of Gong’s media coverage reaches an average of 55 million people each month.

Our work with AIIM resulted in Gong winning the global corporate communications brief for AIIM’s holding company, Old Mutual Alternative Investments.

 

Coverage for AIIM private equity

Sunlight

MEDIA RELATIONS FOR WORLD-LEADING ENERGY STORAGE COMPANY

Working on retained basis, Gong helped to raise the profile of world-leading energy storage company, Sunlight, through a series of CEO interviews and company profiles in battery sector and international business news. ​

In addition to securing CEO interviews with Reuters, Forbes, NY Times, Bloomberg, and Batteries International, Gong secured op-eds and Thought Leadership articles with leading trade publications including Warehouse & Logistics, Recharge magazine, and Energy Storage Magazine on the topics of battery innovation and industrial applications.

sunlight coverage

Granger Reis

THOUGHT LEADERSHIP AND DIGITAL INSIGHTS

Granger Reis is one of the leading international executive search firms and headhunters within the Real Estate, Infrastructure and Industrial sectors.

Gong was brought on board to build a thought leadership programme focusing on topics Granger Reis is most passionate about: Diversity and Inclusion, sustainability, and the future of work.

The resulting digital insights series includes interviews from carefully selected industry leaders, bolstering Granger Reis’ social media channels and also growing its network.

In addition to the Thought Leadership programme, Gong supports Granger Reis on SEO, Social Media, and media relations, announcing company news in key industry titles and helping it reach its core sector audiences.

British Council

CREATIVE CAMPAIGN WITH DIGITAL-FIRST STRATEGY

Our brief from the British Council was to encourage a priority audience of 18 to 35 year olds to want to learn about, protect and value Kenya’s cultural heritage in order to engage and benefit from it more fully.

With tight budgets and a young demographic who were mostly to be found online, we developed a digital-first strategy which we called #CultureGrows.

To generate engagement, we posed the question ‘Who’s your Cultural Hero?’,  launched to coincide with World Day for Cultural Diversity, with an entertaining  explainer video developed for social media.

Cultural organisations and creative enterprises were invited to input to the  long list of heroes, with the nominees starring in a specially  commissioned photography exhibition held at one of Nairobi’s most iconic  cultural institutions, the McMillan Library. The nominees embraced the hashtag  and shared key messages on their social channels to communicate their place  on the list.

With the winners announced on Mashujaa Day (Heroes Day), we engaged media with a press conference attended by 25 choice journalists, and two media releases generating extensive local coverage.

This work was recognised by the PR industry’s most prestigious global awards, The Sabre Awards 2020 for superior achievement in branding and reputation in the educational and cultural institutions category. Gong subsequently won the pitch to manage communications for the British Council’s East Africa Arts programme across the region.

Stakeholders and consumers who have shown an  interest in cultural heritage will be able to continue the conversation online after the pilot phase, following a series  of digital training sessions we have delivered around cultural heritage.

Global Parametrics

CORPORATE MESSAGING AND MEDIA RELATIONS

Gong’s brief from Global Parametrics was primarily media relations-focused with the aim of raising awareness and understanding of the role of parametric products in protecting livelihoods, in response to natural disaster and extreme climate events.

We used our comms methodology to arrive at a ‘Strategy on a Page’ that would drive clarity, support the team in communicating consistently and enable us to refresh the website.

As well as refreshing the web copy, we helped GP to launch a climate-insurance scheme, stewarding the conversation around a highly technical subject matter into a narrative that was accessible to a range of media, including business, insurance, sustainability and development outlets.

With a modest investment we have delivered outsized results, securing coverage in top tier international titles such as Financial Times, The Economist and Reuters as well as regional African broadcast channels and key vertical media targets like Development Finance and Insurance Day.

Third party engagement with the media coverage across social channels from funders such as FCDO and KFW has highlighted the opportunities for further investment within this field.

GP coverage

Visionable

ACCELERATING GROWTH WITH MEDIA RELATIONS

UK healthcare technology company, Visionable retained Gong to build the company’s profile in business media, initially in the UK and the US. The company is on an accelerated growth path due to the impact of coronavirus and the need for socially distanced healthcare provision. 

To ensure targeted visibility amongst priority audiences we developed a comms strategy and key messages for the company by working with the joint co-founders and directors.

This involved reviewing competitor messaging to guarantee that Visionable’s messaging was fresh and differentiated. We proactively engage target international business and trade media via press releases, ghost write op-eds and conduct background briefing calls.

Gong has successfully increased Visionable’s coverage within business media titles including Forbes and Health Business. In its first 6 months on retainer, Gong reached over 1.3 billion estimated readers through its proactive media outreach and briefing sessions with targeted journalists including the Financial Times and TechCrunch.

The End Fund

TARGETED MEDIA RELATIONS

Media coverage was an important element of Gong’s deliverables to ensure its client The END Fund was visible to national leaders, finance and health ministers as well as potential donors.

This meant targeting ‘tier one’ international business publications including The Economist and Financial Times (pictured). On a geographic basis, we targeted pan-African media to reach business leaders across the Continent. We also gained coverage in the development and philanthropy specialist media.

To make the best use of time, we targeted events including a sanctioned WEF side event and a SKOLL global meeting as opportunities to meet journalists with pre-agreed key messages.

To learn more about our media relations work, contact us.