Category Archives: Case Study

DPO Group

COMMUNICATIONS SUPPORT FOR AFRICAN DIGITAL PAYMENTS COMPANY

DPO Group has developed the technology to allow businesses across Africa to process payments, on and offline. Headquartered in Kenya, with presence in 19​ African countries, DPO works with businesses of all sizes, supporting the growth of small local businesses, as well as working with large corporations, such as Uber, Booking.com and DHL. ​

Gong was tasked with supporting DPO in developing its corporate profile and raising awareness of its suite of products to businesses locally, regionally and internationally, with coverage secured in Kenya, South Africa, Ghana, Nigeria, Senegal, the UK, the US, China and France, amongst others. ​

In August 2020, Gong supported DPO Group in the announcement of its planned acquisition by Network International, in what is a landmark deal for the African payments landscape and one of the largest exits in Africa’s tech sector. ​

With a modest investment we are delivering outsized results, securing 50 pieces of coverage of DPO’s acquisition alone, including in top tier international titles such as Forbes and Quartz. The estimated reach of this single announcement was over 1.5bn readers.

DoctorLink

COMMUNICATIONS SUPPORT FOR LAUNCH OF DIGITAL HEALTH COMPANY

Gong was retained to develop a communications strategy to launch digital triage provider DoctorLink, encouraging uptake by GP surgeries, changing public perception and behaviour around booking GP appointments, and building a corporate brand to support future products and long-term business goals.

We began by conducting extensive stakeholder and market research, which informed a brand strategy workshop, during which we analysed corporate brand attributes and differentiators and defined the company vision, mission, values and core market positioning.

We took a multi-channel approach to achieve DoctorLink’s core communications goals, including media relations, social media, industry event debates, thought leadership whitepaper research, case studies, working with medical professional champions and influencers, video, and design collateral including infographics.

The product launch was a huge success, with extensive coverage of the white paper research in industry publications, as well as expert opinions published in the national papers. The research was turned into a TED-style talk and used as the basis for speaking engagements at key NHS conferences.  Following the launch, we continued to build DoctorLink’s B2B profile alongside a consumer awareness of the product through ongoing media and marketing activity.

In December 2020, DoctorLink was acquired by digital health company HealthHero, having seen a 250 per cent increase in its active user base and 900 per cent growth in video consultations over the nine months prior to acquisition. During this timeframe, the number of GP clinics using the DoctorLink platform had tripled and it reported 10 times revenue growth in 2020, making it one of the largest telehealth companies in Europe.

City Am coverage for DoctorLink

African Infrastructure Investment Managers (AIIM)

CORPORATE COMMUNICATIONS FOR AFRICAN PRIVATE EQUITY INVESTMENT MANAGER

African Infrastructure Investment Managers (AIIM), one of Africa’s leading private equity investment managers dedicated to African infrastructure, has been a retained client of Gong’s since 2016.

Our corporate comms brief with AIIM focuses on talking about its extensive infrastructure experience in targeted press, concentrating on positioning AIIM as one of the leading renewable energy investors on the continent.

Activities also included announcing deal news, drafting LinkedIn content and carefully targeted op-ed writing on issues such as: the outlook for renewable energy in Africa, reform priorities in Nigeria’s power sector, the role of the private sector in plugging the infrastructure spending gap, and the importance of renewables in a greener recovery post-Covid.

Coverage has been achieved in international titles such as the Financial Times and Bloomberg, energy trade publications such as Energy Voice, Renewable Energy Magazine and Power magazine, as well as several target investment publications. Potential readership of Gong’s media coverage reaches an average of 55 million people each month.

Our work with AIIM resulted in Gong winning the global corporate communications brief for AIIM’s holding company, Old Mutual Alternative Investments.

Coverage for AIIM private equity

InspiraFarms

EVENT HOSTING: IMPROVING THE FIRST MILE OF FOOD DISTRIBUTION

Fellow B Corp InspiraFarms provides on and off-grid refrigeration units to farmers in developing countries. We worked together to host its first ‘Future of Fresh’ event in London. The evening was a discussion of the challenges around the first mile of food distribution and how companies like InspiraFarms help farmers earn more for their produce while expanding their access to export markets in the UK and beyond.

The event saw speeches from the Foreign, Commonwealth & Development Office (FCDO) and the Shell Foundation, who have partnered with InspiraFarms to conduct research on finding solutions to post-harvest food losses and conduct other field trials. InspiraFarms also debuted a mini-documentary highlighting their products at work and the farmers who use them to store their crops. It was a huge success with positive feedback from a mix of attendees from government bodies, universities and notable trade media, including The Grocer and AgriInvestor.

Sunlight

MEDIA RELATIONS FOR WORLD-LEADING ENERGY STORAGE COMPANY

Working on a retained basis, Gong helped to raise the profile of the world-leading energy storage company, Sunlight, through a series of CEO interviews and company profiles in battery sector and international business news. ​

In addition to securing CEO interviews with Reuters, Forbes, NY Times, Bloomberg, and Batteries International, Gong secured op-eds and Thought Leadership articles with leading trade publications, including Warehouse & Logistics, Recharge magazine, and Energy Storage Magazine on the topics of battery innovation and industrial applications.

sunlight coverage

Puro.earth

CAMPAIGNING WITH A COMMITMENT TO NET ZERO

Puro.earth is a marketplace for voluntary carbon removals, designed to help businesses committed to Net Zero reduce their carbon footprint immediately, while they figure out their own operational emissions reductions.

Gong was introduced to Puro.earth to help amplify its full commercial rollout as it emerged from a year’s beta testing among its founding community with early clients including Swiss Re.

We developed key messages and talking points for the three founders to drive consistency and clarity through their media and stakeholder engagement.

After a successful launch period, Gong’s brief increased to include social media management to help reach influential experts and opinion formers in global carbon markets.

The stakeholder engagement campaign includes a call to action (on the back of a public consultation) for carbon removal to be separated from less scientifically measurable forms of carbon offsetting, to promote its efficacy.

Puro.earth hit the headlines as it was chosen to support Microsoft in its goal to be carbon negative by 2030 and remove all historic emissions by 2050, by providing verified carbon dioxide removal tonnage from suppliers on its platform. Gong arranged for Marianne Tikkanen, Co-founder of Puro.earth, to talk to Ian King on Sky News about Puro.earth, the future of global carbon removal supply and the different methodologies available already.

We also supported Puro.earth as Nasdaq bought a majority stake in the company, marking the New York stock exchange operator’s first investment in the carbon removal market. International coverage included Wall Street JournalSifted, Business Green and Greenbiz.com.

ian king and puro on sky news

Volans

AMPLIFYING PARTNERSHIPS WITH EXPERT OPINION

Volans is a think tank and advisory firm operating at the cutting edge of regenerative innovation to help catalyse systemic change.

Gong works with Volans to engage the media to amplify its client initiatives and partnerships. An example of this in action is Bankers for Net Zero. This initiative brings all the major stakeholders in the UK financial sector – including banks, businesses, regulators, and government – together to solve the challenges of reaching a Net Zero economy. Coverage has included articles in the New York Times, Reuters, Mail online, City AM, Yahoo Finance and more, building momentum and generating new enquiries from other potential collaborators.

Gong has also worked on opinion pieces and thought leadership that communicate Volans’ ability to make complex issues accessible for business leaders.

Volans coverage

Kipeto

DESIGNING A NEW CORPORATE IDENTITY

Kipeto is the second largest wind power project in Kenya. Under construction for two years, the project is scheduled to supply 100MW of clean, renewable energy as a major contributor to Kenya’s Vision 2030 and Big Four Agenda.

Following a series of messaging workshops that the Gong client team ran with Kipeto’s project team and international stakeholders, our designers rebranded the company to Kipeto Energy Plc (KEP). KEP’s fresh, new corporate identity was designed to reflect its international pedigree and included the following assets:

  • Brand book including logos, typeface, colour palettes and patterns
  • Brand applications: Letterheads, email signatures, business cards, powerpoint templates and brochures
  • Website updates
  • Signs for office spaces and external use

 

The rebrand and design supported the work of Gong’s client team as they delivered media relations support and reputation management advisory services throughout the wind power project’s construction, keeping key audiences updated on developments.

Kipeto website
Kipeto Business Cards
Kipeto letterheads

Resource Futures

WEBSITE DESIGN AND DEVELOPMENT

Website creation is a core part of our design business. We work with clients around the world to build a website from scratch or to refresh an existing design.

We always begin with the fundamentals – a discussion to fully understand your brand, your audiences and your website goals. In some cases, our client teams support with web text, in other cases we will deliver a designed and coded website for you to edit in-house. We will work with you to develop a timescale for delivery and completion.

We created a website for our client Resource Futures, an environmental consultancy with a complex set of stakeholders. Their website needed to be easy to navigate but speak clearly to organisations ranging from public bodies, to policy makers, to not-for-profits. We worked with the in-house team to create a brand ‘look’ for the website as well as a site map for easy navigation for all users. The resulting design is bold and fresh, yet clear.

“We’re delighted with the new website Gong has created for us. Our new website really reflects who we are and what we do; we’ve had great feedback and we’ve already seen potential new business coming in as a result. The team at Gong have been great to work with – from the initial workshop through the design process and ongoing support.”

– Nicola Round, Communications and Marketing Manager, Resource Futures

GLIDE Annual Report

DESIGNING CORPORATE MATERIALS

At Gong Creative, we are frequently commissioned to elevate the status of regularly produced corporate materials – such as annual reports, deal tombstones, marketing brochures or leaflets.

In the example pictured below – of the Global Institute of Disease Elimination (GLIDE)’s  Annual Report – our talented designers used the client’s brand guidelines to produce original, high spec digital designs. We worked to a tight deadline after gaining initial approval on the proposed ‘look’. Meanwhile, our client team supported with media relations, promoting the issues raised in the report in global health and business press.

If you are looking for support in creating your brand guidelines, writing your marketing text for annual reports or leaflets, or producing physical copies of marketing materials, we can help with that too.

Glide Annual Report
Glide Annual Report