Tag Archives: design



Kipeto is the second largest wind power project in Kenya. Under construction for two years, the project is scheduled to supply 100MW of clean, renewable energy as a major contributor to Kenya’s Vision 2030 and Big Four Agenda.

Following a series of messaging workshops that the Gong client team ran with Kipeto’s project team and international stakeholders, our designers rebranded the company to Kipeto Energy Plc (KEP). KEP’s fresh, new corporate identity was designed to reflect its international pedigree and included the following assets:

  • Brand book including logos, typeface, colour palettes and patterns
  • Brand applications: Letterheads, email signatures, business cards, powerpoint templates and brochures
  • Website updates
  • Signs for office spaces and external use


The rebrand and design supported the work of Gong’s client team as they delivered media relations support and reputation management advisory services throughout the wind power project’s construction, keeping key audiences updated on developments.

Kipeto website
Kipeto Business Cards
Kipeto letterheads

GLIDE Annual Report


At Gong Creative, we are frequently commissioned to elevate the status of regularly produced corporate materials – such as annual reports, deal tombstones, marketing brochures or leaflets.

In the example pictured below – of the Global Institute of Disease Elimination (GLIDE)’s  Annual Report – our talented designers used the client’s brand guidelines to produce original, high spec digital designs. We worked to a tight deadline after gaining initial approval on the proposed ‘look’. Meanwhile, our client team supported with media relations, promoting the issues raised in the report in global health and business press.

If you are looking for support in creating your brand guidelines, writing your marketing text for annual reports or leaflets, or producing physical copies of marketing materials, we can help with that too.

Glide Annual Report
Glide Annual Report

Danone & B Lab


Gong worked with Danone and B Lab EU to create an internal learning and engagement tool to educate employees on what it means to be a B Corp.

The challenge was to create an e-learning programme, appropriate for all levels within Danone’s international company, to engage and educate employees on B Corp certification.

Gong designed six bitesize lessons covering key elements of B Corp certification. We worked with our video partners Striker to create engaging video content, coordinating interviews with key spokespeople in the B Corp movement and Danone.

Gong Creative designed the visual identity and illustrations for each lesson interaction. Working with eLearning partners, eLearning Laboratory, we brought it to life with fun and interactive lessons.

The programme was tested by 750 Danone employees in the first few weeks, before promotion began. Gong also created a global comms roll out programme for Danone, which was initiated in October 2020.

Following the successful roll out of the eLearning programme across Danone’s global team (translated into five languages), Gong also created a standardised version that could be used by all B Corps in the UK. The programme was rolled out on B Lab EU for all its members.

What goes into a piece of design?

Ella Rychlewski

process blog

Our guiding light here at Gong Creative is to adopt a collaborative approach. We get to know our clients, understanding their commercial needs, and forming as clear a picture as possible as to what they are looking for. This takes time and we realise it’s up to us to be transparent about our creative process.

Our common starting point is to open a dialogue with our clients to capture a thorough brief. We then take some thinking time – sketching out concepts, testing palettes, surveying the competitor landscape. The next step is to collect the design components and to format them. These might be anything from written content to icons, from visual guidelines to photography.

Once the vision is clear and the necessary elements have been collected, the design itself can start. So important is the initial briefing and development phase that it can actually be more involved than the time it takes to complete the first design draft. These early development stages ensure that the final product is cohesive and in tune with the client’s brand story and message.

The last stage, after the prep and execution, is the review period. We work very closely with clients and will share design drafts early on to ensure that we capture their ideas. This demands an extensive and thorough review period with several rounds of changes and revisions. Then the signed off work can be packaged as required.

All in all the actual physical ‘design time’ of a project can represent less than a third of our input. Skipping or skating over the first thinking and final review steps, particularly the foundational prep stage, often leads to an overall increase in the time spent with revisions or a final product neither us nor the client are 100% happy with. That’s a false economy.