CAMPAIGNING WITH A COMMITMENT TO NET ZERO
Puro.earth is a marketplace for voluntary carbon removals, designed to help businesses committed to Net Zero reduce their carbon footprint immediately, while they figure out operational emissions reductions in background.
Gong was introduced to Puro.earth to help amplify its full commercial rollout as it emerged from a year’s beta testing among its founding community with early clients including Swiss Re.
We developed key messages and talking points for the three founders to drive consistency and clarity through their media and stakeholder engagement.
After a successful launch period, Gong’s brief increased to include social media management to help reach influential experts and opinion formers in global carbon markets.
The stakeholder engagement campaign includes a call to action (on the back of a public consultation) for carbon removal to be separated from less scientifically measurable forms of carbon offsetting, to promote its efficacy.
Puro.earth hit the headlines as it was chosen to support Microsoft in its goal to be carbon negative by 2030 and remove all historic emissions by 2050, by providing verified carbon dioxide removal tonnage from suppliers on its platform. Gong arranged for Marianne Tikkanen, Co-founder of Puro.earth, to talk to Ian King on Sky News about Puro.earth, the future of global carbon removal supply and the different methodologies available already.
We also supported Puro.earth as Nasdaq bought a majority stake in the company, marking the New York stock exchange operator’s first investment in the carbon removal market. International coverage included Wall Street Journal, Sifted, Business Green and Greenbiz.com.