Tag Archives: stakeholder engagement

Puro.earth

CAMPAIGNING WITH A COMMITMENT TO NET ZERO

Puro.earth is a marketplace for voluntary carbon removals, designed to help businesses committed to Net Zero reduce their carbon footprint immediately, while they figure out operational emissions reductions in background.

Gong was introduced to Puro.earth to help amplify its full commercial rollout as it emerged from a year’s beta testing among its founding community with early clients including Swiss Re.

We developed key messages and talking points for the three founders to drive consistency and clarity through their media and stakeholder engagement.

After a successful launch period, Gong’s brief increased to include social media management to help reach influential experts and opinion formers in global carbon markets.

The stakeholder engagement campaign includes a call to action (on the back of a public consultation) for carbon removal to be separated from less scientifically measurable forms of carbon offsetting, to promote its efficacy.

Puro.earth hit the headlines as it was chosen to support Microsoft in its goal to be carbon negative by 2030 and remove all historic emissions by 2050, by providing verified carbon dioxide removal tonnage from suppliers on its platform. Gong arranged for Marianne Tikkanen, Co-founder of Puro.earth, to talk to Ian King on Sky News about Puro.earth, the future of global carbon removal supply and the different methodologies available already.

We also supported Puro.earth as Nasdaq bought a majority stake in the company, marking the New York stock exchange operator’s first investment in the carbon removal market. International coverage included Wall Street JournalSifted, Business Green and Greenbiz.com.

ian king and puro on sky news

Volans

AMPLIFYING PARTNERSHIPS WITH EXPERT OPINION

Volans is a think-tank and advisory firm operating at the leading edge of regenerative innovation to help catalyse systemic change.

Gong works with Volans to engage the media to amplify its client initiatives and partnerships. An example of this in action is Bankers for Net Zero. This initiative brings all the major stakeholders in the UK financial sector – including banks, businesses, regulators, and government – together to solve the challenges of reaching a Net Zero economy. Coverage has included articles in the New York Times, Reuters, Mail online, City AM, Yahoo Finance and more, building momentum and generating new enquiries from other potential collaborators.

Gong has also worked on opinion pieces and thought leadership that communicate Volans’ ability to make complex issues accessible for business leaders.

Volans coverage

Resource Futures

WEBSITE DESIGN AND DEVELOPMENT

Website creation is a core part of our design business. We work with clients around the world to build a website from scratch or to refresh an existing design.

We always begin with the fundamentals – a discussion to fully understand your brand, your audiences and your website goals. In some cases, our client teams support with web text, in other cases we will deliver a designed and coded website for you to edit in-house. We will work with you to develop a timescale for delivery and completion.

The example website design below is for our client Resource Futures, an environmental consultancy with a complex set of stakeholders. Their website needed to be easy to navigate but speak clearly to organisations ranging from public bodies, to policy makers, to not-for-profits. We worked with the in-house team to create a brand ‘look’ for the website as well as a site map for easy navigation for all users. The resulting design is bold and fresh, yet clear.

“We’re delighted with the new website Gong has created for us. Our new website really reflects who we are and what we do; we’ve had great feedback and we’ve already seen potential new business coming in as a result. The team at Gong have been great to work with – from the initial workshop through the design process and ongoing support.”

– Nicola Round, Communications and Marketing Manager, Resource Futures

IFC

BRAND PERCEPTION AND STAKEHOLDER ENGAGEMENT

Gong has been working with the International Finance Corporation, the private sector arm of the World Bank, since 2017. Working alongside the IFC teams and government ministries in Africa has given us deep insight into the workings of Development Finance Institutions (DFIs) and in managing complex stakeholder relationships.

One recent multi-stakeholder brief included building a communications strategy in the natural resources sector for a middle income African country. After conducting an extensive stakeholder mapping exercise and in depth qualitative and quantitative research, we delivered a successful strategic comms plan within a designated three-month timeframe.

British Council

CREATIVE CAMPAIGN WITH DIGITAL-FIRST STRATEGY

Our brief from the British Council was to encourage a priority audience of 18 to 35 year olds to want to learn about, protect and value Kenya’s cultural heritage in order to engage and benefit from it more fully.

With tight budgets and a young demographic who were mostly to be found online, we developed a digital-first strategy which we called #CultureGrows.

To generate engagement, we posed the question ‘Who’s your Cultural Hero?’,  launched to coincide with World Day for Cultural Diversity, with an entertaining  explainer video developed for social media.

Cultural organisations and creative enterprises were invited to input to the  long list of heroes, with the nominees starring in a specially  commissioned photography exhibition held at one of Nairobi’s most iconic  cultural institutions, the McMillan Library. The nominees embraced the hashtag  and shared key messages on their social channels to communicate their place  on the list.

With the winners announced on Mashujaa Day (Heroes Day), we engaged media with a press conference attended by 25 choice journalists, and two media releases generating extensive local coverage.

This work was recognised by the PR industry’s most prestigious global awards, The Sabre Awards 2020 for superior achievement in branding and reputation in the educational and cultural institutions category. Gong subsequently won the pitch to manage communications for the British Council’s East Africa Arts programme across the region.

Stakeholders and consumers who have shown an  interest in cultural heritage will be able to continue the conversation online after the pilot phase, following a series  of digital training sessions we have delivered around cultural heritage.