Tag Archives: strategic communications

Landscape Institute

CHAMPIONING THE LANDSCAPERS’ ROLE IN COMBATTING CLIMATE CHANGE THROUGH CORPORATE COMMUNICATIONS

Gong worked with the Landscape Institute, the chartered body for the landscape profession, to highlight the role of landscape architects in building landscapes that combat climate change, support health and wellbeing, and promote the green recovery.

As a sustainability communications firm, Gong’s original remit was focused on increasing awareness of the Landscape Institute in media by telling the incredible stories of the winners of the Landscape Institute Awards.

After initial discovery work which included reviewing company stakeholders, analysis of the media landscape and conducting interviews with the various winners, we achieved coverage in target titles such as BALI, Horticulture Week, The Landscaper, and Architect’s Datafile.

Gong was re-engaged by the Landscape Institute to support the Landscape Institute Awards 2022, achieving coverage in trade and regional publications such as Specification and London Daily News.

Our sustainability comms specialists also helped the Landscape Institute to launch its Skills for Greener Places research at the body’s annual Jellicoe lecture. After reviewing and identifying key themes that would attract media interest around the report, Gong secured press release coverage in regional and trade titles such as London Daily News and Pro Landscaper, and follow up interviews with Landscape Institute stakeholders in Horticulture Week.

DPO Group

COMMUNICATIONS SUPPORT FOR AFRICAN DIGITAL PAYMENTS COMPANY

DPO Group has developed the technology to allow businesses across Africa to process payments, on and offline. Headquartered in Kenya, with presence in 19​ African countries, DPO works with businesses of all sizes, supporting the growth of small local businesses, as well as working with large corporations, such as Uber, Booking.com and DHL. ​

Gong was tasked with supporting DPO in developing its corporate profile and raising awareness of its suite of products to businesses locally, regionally and internationally, with coverage secured in Kenya, South Africa, Ghana, Nigeria, Senegal, the UK, the US, China and France, amongst others. ​

In August 2020, Gong supported DPO Group in the announcement of its planned acquisition by Network International, in what is a landmark deal for the African payments landscape and one of the largest exits in Africa’s tech sector. ​

With a modest investment we are delivering outsized results, securing 50 pieces of coverage of DPO’s acquisition alone, including in top tier international titles such as Forbes and Quartz. The estimated reach of this single announcement was over 1.5bn readers.

DoctorLink

COMMUNICATIONS SUPPORT FOR LAUNCH OF DIGITAL HEALTH COMPANY

Gong was retained to develop a communications strategy to launch digital triage provider DoctorLink, encouraging uptake by GP surgeries, changing public perception and behaviour around booking GP appointments, and building a corporate brand to support future products and long-term business goals.

We began by conducting extensive stakeholder and market research, which informed a brand strategy workshop, during which we analysed corporate brand attributes and differentiators and defined the company vision, mission, values and core market positioning.

We took a multi-channel approach to achieve DoctorLink’s core communications goals, including media relations, social media, industry event debates, thought leadership whitepaper research, case studies, working with medical professional champions and influencers, video, and design collateral including infographics.

The product launch was a huge success, with extensive coverage of the white paper research in industry publications, as well as expert opinions published in the national papers. The research was turned into a TED-style talk and used as the basis for speaking engagements at key NHS conferences.  Following the launch, we continued to build DoctorLink’s B2B profile alongside a consumer awareness of the product through ongoing media and marketing activity.

In December 2020, DoctorLink was acquired by digital health company HealthHero, having seen a 250 per cent increase in its active user base and 900 per cent growth in video consultations over the nine months prior to acquisition. During this timeframe, the number of GP clinics using the DoctorLink platform had tripled and it reported 10 times revenue growth in 2020, making it one of the largest telehealth companies in Europe.

City Am coverage for DoctorLink