Tag Archives: comms strategy

Global Parametrics


Gong’s brief from Global Parametrics was primarily media relations-focused, with the aim of raising awareness and understanding of the role of parametric products in protecting livelihoods, in response to natural disaster and extreme climate events.

We used our comms methodology to arrive at a ‘Strategy on a Page’ that would drive clarity, support the team in communicating consistently and enable us to refresh the website.

As well as refreshing the web copy, we helped GP to launch a climate-insurance scheme, stewarding the conversation around a highly technical subject matter into a narrative that was accessible to a range of media, including business, insurance, sustainability and development outlets.

With a modest investment we have delivered outsized results, securing coverage in top tier international titles such as the Financial Times, The Economist and Reuters, as well as regional African broadcast channels and key vertical media targets like Development Finance and Insurance Day.

Third party engagement with the media coverage across social channels from funders such as FCDO and KFW has highlighted the opportunities for further investment within this field.

GP coverage



UK healthcare technology company Visionable retained Gong to build the company’s profile in business media, initially in the UK and the US. The company is on an accelerated growth path due to the impact of coronavirus and the need for socially distanced healthcare provision. 

To ensure targeted visibility amongst priority audiences we developed a comms strategy and key messages for the company by working with the joint co-founders and directors.

This involved reviewing competitor messaging to guarantee that Visionable’s messaging was fresh and differentiated. We proactively engaged target international business and trade media via press releases, wrote op-eds and conducted background briefing calls.

Gong has successfully increased Visionable’s coverage within business media titles including Forbes and Health Business. In its first six months on retainer, Gong reached over 1.3 billion estimated readers through its proactive media outreach and briefing sessions with targeted journalists, including the Financial Times and TechCrunch.