CORPORATE MESSAGING AND MEDIA RELATIONS
Gong’s brief from Global Parametrics was primarily media relations-focused, with the aim of raising awareness and understanding of the role of parametric products in protecting livelihoods, in response to natural disaster and extreme climate events.
We used our comms methodology to arrive at a ‘Strategy on a Page’ that would drive clarity, support the team in communicating consistently and enable us to refresh the website.
As well as refreshing the web copy, we helped GP to launch a climate-insurance scheme, stewarding the conversation around a highly technical subject matter into a narrative that was accessible to a range of media, including business, insurance, sustainability and development outlets.
With a modest investment we have delivered outsized results, securing coverage in top tier international titles such as the Financial Times, The Economist and Reuters, as well as regional African broadcast channels and key vertical media targets like Development Finance and Insurance Day.
Third party engagement with the media coverage across social channels from funders such as FCDO and KFW has highlighted the opportunities for further investment within this field.