MAINTAINING A HEALTHY WEBSITE
by Rachel Eaton, lead designer, Gong Communications
You’ve just spent the last six months creating your fantastic looking new website and now it’s finally live, you might think the work’s over. Sorry, but it’s not! Even after launching, to be truly safe and effective platforms, websites need some ongoing TLC.
With technology continually changing, your new website is in constant need of being updated and maintained, otherwise it could suddenly stop working or encounter problems that might disrupt your business.
As we know, prevention is better than the cure, and having a pro-active maintenance plan that includes the elements below, could save you money and time in the long run.
1.MONITORING SECURITY ISSUES
Thousands of websites are hacked each day. Most sites are hacked just for the thrill of knowing it can be done. And it’s not just the big or high-profile businesses that need to be careful, it’s the small ones too. In fact, small business websites are often targeted because they are small and often less likely to be secure.
As part of our maintenance package, we will ensure your website and servers are updated and using the current and correct software to protect your website against any security threats.
2. REGULAR BACK UPS
In most cases, we will be able to protect your website from any security threats. However, in the rare occasion we can’t, our maintenance package will allow regular back ups of your website. This will allow us to restore your website quickly if anything does go wrong.
3. SPEED CHECKS
In a fast-paced world nobody has time to sit and watch a page load. Website speed plays a crucial role in a website users experience and could potentially lose you business if it’s not up to speed.
Many issues can cause your website to slow down, from browser and software capability to your hosting server. As part of our maintenance package we will repeatedly check the speed of your website and fix any issues when needed.
4. PLUG IN AND CMS UPDATES
Updates to browsers and CMS platforms can have a massive impact on your website if you do not carry out the correct updates. WordPress, for example, is constantly adding new features, which could make your site easier to use, faster or more responsive. However, if the updates are not made it can cause parts of your website to break. Plus, without regular updates, your website is prone to security threats.
Within the maintenance package we will perform any updates to your website as and when is needed to ensure security, speed and functionality is not effected.
5. 24/7 MONITORING
It is important that your website is accessible for your users at all times. Users that cannot access your website will often go somewhere else and could lose you business. Our maintenance package offers 24/7 monitoring to ensure any downtime (a site that is down or inaccessible) is reported and acted on immediately.
A common misconception of maintenance contracts is that they are too expensive and not necessary. In reality, it is cheaper and quicker to regularly make small updates than it is to make bigger, time-sensitive amendments when something goes massively wrong.