Category Archives: Case Study

Volans

March 24, 2021 rachel_eaton Leave a comment

Engaging media to consider innovation that catalyses systemic change.

Volans is a think tank and advisory firm operating at the cutting edge of regenerative innovation to help catalyse systemic change.

Gong works with Volans to engage the media to amplify its client initiatives and partnerships. An example of this in action is Bankers for Net Zero. This initiative brings all the major stakeholders in the UK financial sector – including banks, businesses, regulators, and government – together to solve the challenges of reaching a Net Zero economy. Coverage has included articles in the New York Times, Reuters, Mail online, City AM, Yahoo Finance and more, building momentum and generating new enquiries from other potential collaborators.

Gong has also worked on opinion pieces and thought leadership that communicate Volans’ ability to make complex issues accessible for business leaders.

Case Study

Kipeto

March 24, 2021 rachel_eaton Leave a comment

Communicating a future vision for wind energy as a major contributor to Kenya’s Vision 2030 and Big Four Agenda.

Kipeto is the second largest wind power project in Kenya. Under construction for two years, the project is scheduled to supply 100MW of clean, renewable energy as a major contributor to Kenya’s Vision 2030 and Big Four Agenda.

Following a series of messaging workshops that the Gong client team ran with Kipeto’s project team and international stakeholders, our designers rebranded the company to Kipeto Energy Plc (KEP). KEP’s fresh, new corporate identity was designed to reflect its international pedigree and included the following assets:

Brand book including logos, typeface, colour palettes and patterns
Brand applications: Letterheads, email signatures, business cards, powerpoint templates and brochures
Website updates
Signs for office spaces and external use

The rebrand and design supported the work of Gong’s client team as they delivered media relations support and reputation management advisory services throughout the wind power project’s construction, keeping key audiences updated on developments.

Case Study

Resource Futures

March 16, 2021 sarahcaddy Leave a comment

Understanding the corporate fundamentals for an environmental consultancy with a complex set of stakeholders.

Website creation is a core part of our design business. We work with clients around the world to build a website from scratch or to refresh an existing design.

We always begin with the fundamentals – a discussion to fully understand your brand, your audiences and your website goals. In some cases, our client teams support with web text, in other cases we will deliver a designed and coded website for you to edit in-house. We will work with you to develop a timescale for delivery and completion.

We created a website for our client Resource Futures, an environmental consultancy with a complex set of stakeholders. Their website needed to be easy to navigate but speak clearly to organisations ranging from public bodies, to policy makers, to not-for-profits. We worked with the in-house team to create a brand ‘look’ for the website as well as a site map for easy navigation for all users. The resulting design is bold and fresh, yet clear.

“We’re delighted with the new website Gong has created for us. Our new website really reflects who we are and what we do; we’ve had great feedback and we’ve already seen potential new business coming in as a result. The team at Gong have been great to work with – from the initial workshop through the design process and ongoing support.”

– Nicola Round, Communications and Marketing Manager, Resource Futures

Case Study

GLIDE Annual Report

March 16, 2021 sarahcaddy Leave a comment

Elevating corporate materials to emotive storytelling for a Gates Foundation & CPC funded organisation.

At Gong Creative, we are frequently commissioned to elevate the status of regularly produced corporate materials – such as annual reports, deal tombstones, marketing brochures or leaflets.

In the Global Institute of Disease Elimination (GLIDE)’s Annual Report, our talented designers used the client’s brand guidelines to produce original, high spec digital designs. We worked to a tight deadline after gaining initial approval on the proposed ‘look’. Meanwhile, our client team supported with media relations, promoting the issues raised in the report in global health and business press.

If you are looking for support in creating your brand guidelines, writing your marketing text for annual reports or leaflets, or producing physical copies of marketing materials, we can help with that too.

Case Study

GLOBAL AGRI CRISIS

March 4, 2021 sarahcaddy Leave a comment

GLOBAL AGRI CRISIS

Our client, a listed global agri-business, was accused of dubious accounting practices by an infamous US short seller.

His previous high-profile targets included a company called Sinai Forest, (with high-profile investors including the legendary hedge fund manager John Paulson) whose shares lost so much value during the reputation crisis that the company ceased trading, leaving only the short seller with a valuable upside.

The Gong team were first ‘to the scene’ when the story was about to break in London. The Financial Times called us with their story and we sprang into action. Our recommended strategy was to retaliate forcefully to refute the false claims, rather than hunker down and try to ‘ride out’ the storm.

After an intensive period of media coverage and speculation and consistent presentation of the facts by the client, it emerged stronger from the crisis with its reputation as a business force for good not only intact, but strengthened by its high profile sustainability ‘next’ practices.

Case Study

British Council

February 10, 2021 rachel_eaton Leave a comment

Sabre Award winning branding and reputation for this educational and cultural institution.

Our brief from the British Council was to encourage a priority audience of 18 to 35-year-olds to want to learn about, protect and value Kenya’s cultural heritage in order to engage and benefit from it more fully.

With tight budgets and a young demographic, who were mostly to be found online, we developed a digital-first strategy which we called #CultureGrows.

To generate engagement, we posed the question ‘Who’s your Cultural Hero?’, launched to coincide with World Day for Cultural Diversity, with an entertaining explainer video developed for social media.

Cultural organisations and creative enterprises were invited to input to the long list of heroes, with the nominees starring in a specially commissioned photography exhibition held at one of Nairobi’s most iconic cultural institutions, the McMillan Library. The nominees embraced the hashtag and shared key messages on their social channels to communicate their place on the list.

With the winners announced on Mashujaa Day (Heroes Day), we engaged media with a press conference attended by 25 choice journalists, and two media releases generating extensive local coverage.

This work was recognised by the PR industry’s most prestigious global awards, The Sabre Awards 2020, for superior achievement in branding and reputation in the educational and cultural institutions category. Gong subsequently won the pitch to manage communications for the British Council’s East Africa Arts programme across the region.

Stakeholders and consumers who have shown an interest in cultural heritage will be able to continue the conversation online after the pilot phase, following a series of digital training sessions we have delivered around cultural heritage.

Case Study

Danone & B Lab

February 9, 2021 rachel_eaton Leave a comment

What it means to be a B Corp in first-of-its kind B Corp eLearning platform.

Gong worked with Danone and B Lab EU to create an internal learning and engagement tool to educate employees on what it means to be a B Corp.

The challenge was to create an e-learning programme, appropriate for all levels within Danone’s international company, to engage and educate employees on B Corp certification.

Gong designed six bitesize lessons covering key elements of B Corp certification. We worked with our video partner to create engaging video content, coordinating interviews with key spokespeople in the B Corp movement and Danone.

Our Group creative service team designed the visual identity and illustrations for each lesson interaction, and working with our eLearning partners, we brought it to life with fun and interactive lessons.

The programme was tested by 750 Danone employees in the first few weeks before promotion began. Gong also created a global comms roll out programme for Danone which was initiated in October 2020.

Following the successful roll out of the eLearning programme across Danone’s global team (translated into five languages), Gong also created a standardised version that could be used by all B Corps in the UK. The programme was rolled out on B Lab EU for all its members.

Case Study

Global Parametrics

February 9, 2021 rachel_eaton Leave a comment

Sharing how to protect livelihoods in the face of natural disaster and extreme climate events.

Gong’s brief from Global Parametrics was primarily media relations-focused, with the aim of raising awareness and understanding of the role of parametric products in protecting livelihoods, in response to natural disaster and extreme climate events.

We used our comms methodology to arrive at a ‘Strategy on a Page’ that would drive clarity, support the team in communicating consistently and enable us to refresh the website.

As well as refreshing the web copy, we helped GP to launch a climate-insurance scheme, stewarding the conversation around a highly technical subject matter into a narrative that was accessible to a range of media, including business, insurance, sustainability and development outlets.

With a modest investment we have delivered outsized results, securing coverage in top tier international titles such as the Financial Times, The Economist and Reuters, as well as regional African broadcast channels and key vertical media targets like Development Finance and Insurance Day.

Third party engagement with the media coverage across social channels from funders such as FCDO and KFW has highlighted the opportunities for further investment within this field.

Case Study

Visionable

February 9, 2021 rachel_eaton Leave a comment

Business media profiling during a need for socially distanced healthcare provision.

UK healthcare technology company Visionable retained Gong to build the company’s profile in business media, initially in the UK and the US. The company is on an accelerated growth path due to the impact of coronavirus and the need for socially distanced healthcare provision.

To ensure targeted visibility amongst priority audiences we developed a comms strategy and key messages for the company by working with the joint co-founders and directors.

This involved reviewing competitor messaging to guarantee that Visionable’s messaging was fresh and differentiated. We proactively engaged target international business and trade media via press releases, wrote op-eds and conducted background briefing calls.

Gong has successfully increased Visionable’s coverage within business media titles including Forbes and Health Business. In its first six months on retainer, Gong reached over 1.3 billion estimated readers through its proactive media outreach and briefing sessions with targeted journalists, including the Financial Times and TechCrunch.

Engaging media to consider innovation that catalyses systemic change.

Communicating a future vision for wind energy as a major contributor to Kenya’s Vision 2030 and Big Four Agenda.

Understanding the corporate fundamentals for an environmental consultancy with a complex set of stakeholders.

Elevating corporate materials to emotive storytelling for a Gates Foundation & CPC funded organisation.

GLOBAL AGRI CRISIS

Thinking on the future of work for this leading international executive search firm.

Sabre Award winning branding and reputation for this educational and cultural institution.

What it means to be a B Corp in first-of-its kind B Corp eLearning platform.

Sharing how to protect livelihoods in the face of natural disaster and extreme climate events.

Business media profiling during a need for socially distanced healthcare provision.