Our client, a listed global agri-business was accused of dubious accounting practices by an infamous US short seller.
His previous high profile targets included a company called Sinai Forest, (with high profile investors including the legendary hedge fund manager John Paulson) whose shares lost so much value during the reputation crisis that the company ceased trading, leaving only the short seller with a valuable upside.
The Gong team were first ‘to the scene’ when the story was about to break in London. The Financial Times called us with their story and we sprang into action. Our recommended strategy was to retaliate forcefully to refute the false claims rather than hunker down and try to ‘ride out’ the storm.
After an intensive period of media coverage and speculation and consistent presentation of the facts by the client, it emerged stronger from the crisis with its reputation as a business force for good not only intact, but strengthened by its high profile sustainability ‘next’ practices.