BUILDING VALUE FOR ENTREPRENEURS

TRUE OFFICE

The Challenge

Gong was appointed to launch True Office in the UK and the US after the successful exit of the founder’s previous company, Fifty Lessons, another Gong client. Gong was tasked with building True Office’s profile and illustrating the relevance of its innovative game style training to financial services.

The Strategy

Gong focused on linking True Office’s compliance training proposition to the news agenda leveraging its participation in the FinTech Innovation Lab. This strategy evolved to include an invitation to build and host a bespoke mini game on the FT’s Alphaville website.

The Outcome

Gong achieved international media coverage in the Fortune 500 issue, Forbes, Sunday Times, Reuters and American Banker, while the FT’s Alphaville blog generated 400 new business enquiries from its target audience and created a storm of Twitter discussion. True Office was bought by the NYSE in 2014.