Tag Archives: CSR

Gong launches a Refugee Press Office

GONG LAUNCHES A REFUGEE PRESS OFFICE TO EXTEND REACH OF AGENCY PRO BONO RESOURCES TO A GREATER NUMBER OF SMALL CHARITIES  

Gong Communications today announces the launch of its Refugee Press Office, building on its existing corporate social responsibility (CSR) initiatives and B Corp commitments. 

Gong’s refugee press office will act as a pro bono PR and communications resource for refugee charities without professional communications support, helping them to communicate their stories effectively, amplifying their voices and reaching changemakers and campaigners via introductions to key journalists. Gong will provide expert media relations support for up to 10 charities per year through this initiative. 

Project lead at Gong, Hannah Hughes said, “As part of our B Corp community effort, Gong donates 160 hours of PR and comms support.  In previous years we’ve successfully worked with organisations such as Refugee Support, the African Entrepreneur Collective, and Uganda Conservation Foundation, securing coverage in influential international titles such as The Economist. This year, when we sat down as a team to choose which one charity we wanted to support, the issue of refugees and displaced people felt the most urgent. It proved too difficult to choose just one and so the idea of running a press office service that focuses on refugee issues was born.” 

Refugee charities interested in learning more about Gong’s press office service can view the webpage here: https://gongcommunications.com/refugee-press-office/ read more in the flyer here and contact us for an initial conversation.

Why become a B Corp this B Corp Month?

If you’re considering becoming a B Corp this B Corp month, you will already know the importance of putting purpose at the heart of your organisation. Here’s why we became certified as a B Corp back in June 2017 and continue to be proud members of the B Corp community today.

Becoming a B Corp

Our mission is to help purposeful organisations communicate their positive impact. As a sustainability PR agency based in London and Kenya, we know that purpose is what drives business forward and defines it. By becoming a B Corp, we wanted to hold ourselves accountable to the highest standard of overall social and environmental performance and transparency – to our colleagues, to our clients, and to the world.

Gong’s commitment to #BetterBusiness

The process to become a B Corp is rigorous but companies starting the journey may find that they don’t need to change significantly. This blog outlines some of the changes that we made, and how formalising some of our existing practices helped to embed them throughout our company DNA.

These practices hold true today. In our latest company Impact Report, we outline that to play our part in shaping a better future, we look for clients working to solve the ‘wicked’ problems facing society and the planet and use our expertise to help accelerate their impact.

Alongside the big themes such as renewable energy, food security, ethical investing, ESG, carbon markets and climate risk, we are also privileged to work in sectors such as diversity & inclusion at work, global health and economic development. Being a B Corp and being independent means that we can say ‘no’ to certain types of brief. We can’t in good conscience work for big carbon emitting organisations with their heads in the sand that aren’t committed to a Net Zero future. This is important to everyone at Gong.

Good Governance at Gong for #BetterBusiness

As part of our company impact assessment, we track our clients’ focus in line with the Sustainable Development Goals (SDGs). We aim to work with more changemakers and innovators using business as a force for good.

Board diversity is important to us. 80 per cent of our Board are women and 40 per cent are from Ethnic Minority backgrounds. We are committed to bridging the social mobility gap prevalent in our industry.

B Corp benefits

If we haven’t yet convinced you that your business should become a B Corp, here are a few more benefits from joining the community:

  1. Improved impact, through participation in working groups and sharing best practice with other B Corps
  2. Collaboration through partnerships with other B Corps
  3. Networking opportunities at exclusive community events
  4. Support from B Lab on global issues
  5. Recruitment and retention benefits by engaging employees in your company’s mission

So how do you certify as a B Corp?

First businesses must measure, manage and report their societal impact using the B Impact Assessment, which looks at five key areas:

  • Governance
  • Environment
  • Customers
  • Workers
  • Community

Businesses need to score 80 points or more to certify, considering the impact of decisions on all stakeholders, not just shareholders.

Once certification is complete, you will have joined more than 3,800 B Corps worldwide. We look forward to welcoming you to the B Corp community!

Positive impact stories: B Corp month

This week, as part of B Corp month, we are charged with telling a positive impact story from among our network.

One of our favourites is from our partner, the African Entrepreneur Collective (AEC). This wonderful collection of business accelerators supports local entrepreneurs to drive job growth across Africa. During the Covid-19 pandemic, the Collective has been disbursing business resilience grants from a special relief fund (established with help from the Mastercard Foundation) to support entrepreneurial refugees in a Rwandan camp. This is in addition to the business training and financial support that they provide in the normal course of events.

We were lucky enough to be able to support the AEC in communicating some of the refugees’ stories – including that of Karasira Mboniga, who runs a food and money transfer business – as part of our corporate CSR work. Most notably, they were covered in The Economist in a feature entitled, “The world’s toughest business school – the challenges of being an entrepreneur in a refugee camp”, which you can read here. The grants provided by the AEC proved a lifeline for the entrepreneurs who needed to support their families during this pandemic, whilst also avoiding debt and maintaining stock for customers when supply chains suffered.

The fund has already helped almost 4,000 entrepreneurs; 91 per cent of the businesses that were closed have since reopened. On average, the ventures have managed to increase their staff by a third within a month of receiving a grant. Now there’s a positive impact story.

As a proud member of the #BCorp movement, we support #BetterBusiness, believing that it is vital to use business as a force for good. With other B Corps like us, we aim to create an inclusive, equitable, and regenerative economic system for all people and the planet.  What’s your positive impact story?