Gong Communications, a Wilful Group company, will continue providing communications and media relations support to the Copyright Licensing Agency (CLA), a non-profit collective licensing body in the UK, for a second year.
As part of the partnership, our Talent and Development team successfully planned, created, and launched the ‘Friend or Foe? Attitudes to Generative Artificial Intelligence Among the Creative Community’ report. This report addressed the gap in research on GenAI’s impact on the UK creative economy and included a study of authors, publishers, photographers, visual artists, and academics. The interactive Canva report featured animated infographics, videos, and interviews with the CLA’s leadership and notable creatives such as Joanne Harris, Tim Flach, and Tom Chatfield.
The report has helped position the CLA as a thought leader in GenAI copyright with coverage in the FT’s Sifted, BBC Radio 4’s Today programme, and publications like IT Pro, Business Matters and British Cinematographer.
Additionally, media training was provided for the CLA’s entire senior leadership team, a service offered to other companies for event and media preparation.
