GARDEN CITY SELECTS GONG COMMUNICATIONS
11 September 2013, London: Gong Communications today announces that it has been selected to provide full service PR, marketing and creative services to Garden City, a 32-acre mixed use real estate development in Nairobi.
Garden City will be built over the next four years and will be home to the largest shopping mall in East Africa, 420 apartments and houses, 20,000m2 of office space and a 3-acre central park. The contract is effective immediately with initial activity focused on creative aspects of the project – refreshing the logo and developing a new website for this $250m project.
Commenting on the win, Gong’s MD, Narda Shirley said, “The scale and ambition of Garden City is a tangible example of the ‘Africa Rising’ story we so often read about. We’re particularly proud to build our real estate practice with a project of this pedigree and to be providing a full suite of services from reputation management to creative design.”
Mike Kingshott, Director at Garden City’s development manager, Aspire said, “Garden City is a flagship project in the East African market and is emblematic of Nairobi’s position as a growing base for local and international brands. Gong’s experience in the region, paired with their sleeves-rolled-up attitude make them the ideal partner for this development.”
About Garden City
Garden City is a $250m mixed-use development located on Nairobi’s newly expanded Thika Superhighway. Designed to be a city within a city, serving communities across Kenya, Uganda and Tanzania, the first phase of construction will be completed by the end of 2014 with subsequent phases to 2017. Garden City is backed by sub-Saharan Africa’s most experienced private equity real estate investor, Actis, working alongside project and development managers, Aspire and Mentor Management.